With the complexity and demands associated with healthcare delivery today, seeing the whole picture is more important than ever. The end-to-end Human Understanding Program is designed to help you capture and act on what matters most to consumers, communities, patients, families, and care teams. 

The Human Understanding Program delivers the capabilities you need to turn strategic aspiration into action in critical focus areas including workforce engagement, consumer insights, patient and consumer experience, and marketing strategy. 

Unlock the power of Human Understanding to improve care, enhance performance, and catalyze growth.

NRC Health is ranked #1 Best in KLAS for patient experience improvement.

For more than 40 years, NRC Health has led the charge to personalize healthcare and support organizations in their understanding of each unique individual. NRC Health’s commitment to Human Understanding™ helps leading healthcare systems get to know each person they serve not as point-in-time insights, but as an ongoing relationship. Guided by its uniquely empathic heritage, NRC Health’s patient-focused approach, unmatched market research, and emphasis on consumer preferences are transforming the healthcare experience, creating strong outcomes for patients and entire healthcare systems.

The aha! Health Experience Platform (HXP) integrates with health systems' Digital Experience Platforms to deploy advanced capabilities, resulting in quicker market entry, increased patient acquisition, reduced operational costs, and enhanced patient satisfaction.

aha! is a health experience company.

We enable health systems to better compete in the digital consumer healthcare marketplace through a combination of easy-to-use software and specialized services.

We believe that the website is one of the most underleveraged technology assets that a health system has. Specifically, the Digital Experience Platform (DXP) that powers the website. Our approach differs from competitive platforms by integrating the health system’s DXP with advanced digital front door capabilities.

The Health Experience Platform (HXP) is our foundation. HXP is a suite of pre-built data connectors, easy-to-use management tools, and fully-customizable front-end components to rapidly deploy powerful retail and digital front door capabilities directly within a health system’s existing or new DXP solution.

The outcomes are faster time to market, increased patient acquisition, lower operational costs, and greater consumer and patient satisfaction.

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At NRC Health, we’re your partner. Working together, we bring solutions to your biggest challenges and help you connect with patients as unique individuals to revolutionize the care experience for everyone. 

Long-term, service-centered partnerships

We walk the walk. We’re dedicated to understanding you and your unique needs. Where other companies are creating barriers, we’re building bridges so you can stay connected to us.

Innovative products and thought leadership

Our integrated, programmatic solutions and innovative thought leadership are revolutionizing the healthcare experiences of consumers, customers, patients and caregivers.

Inclusive pricing without surprises

Understanding as a service means we’re on the journey together. No surprise invoicing or hidden costs. You have control over the aspects of Human Understanding that are key to your success

Healthcare is our singular purpose

We’ve been at the center of treating patients and clients as unique individuals for over 40 years. The healthcare experience and caregiving teams are the foundation and focus of everything we do.

Key Health Experience Platform features:

• Integrate healthcare providers - Free your providers from the directory and place them where they’ll be seen.
• Drive conversion paths - Give consumers the information they need, when they need it, to make a decision to engage.
• Improve your SEO - Consolidate off-domain content to boost SEO domain authority and place your providers on optimized pages.
• Free your teams - Reduce dependency on IT resources and empower your Marketing teams to manage your digital experiences with ease.