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Solutions
Description
Compatibility Level
Clients
Use cases
EHR integrations
Client types
Awards
Differentiators
Keywords
Media
Company details
Jump to:
Categories
Solutions
Description
Compatibility Level
Clients
Use cases
EHR integrations
Client types
Awards
Differentiators
Keywords
Media
Company details

Categories

Solutions

Description

Product Description:

Even with high-quality content, healthcare organizations often struggle with visibility in search engines. As a result of web content not being SEO optimized, search engines are unable to understand its context, which, in turn, reduces findability. 

 

Milestone's Search and Discovery Digital Platform is the world's only SEO-first, schema-optimized content management system. The Milestone platform includes best-in-class SEO tools which drives patient acquisition. Milestone’s solutions monitor, update and report in real-time on SEO technical issues such as crawlability, indexability, broken links, redirects, and core web vitals.     

Deployed on over 10,000+ websites with more than 26 million page views per month across multiple industries, our cloud-based content management system includes advanced, error-free schema and healthcare-specific technologies that drive patient acquisition and brand loyalty. After deploying the Milestone Search and Discovery platform, our partners report 100% faster page load time and a 20-30% increase in leads and traffic.  

About Milestone Inc:

Even with high-quality content, healthcare organizations often struggle with visibility in search engines. As a result of web content not being SEO optimized, search engines are unable to understand its context, which, in turn, reduces findability.

Milestone's Search and Discovery Digital Platform is the world's only SEO-first, schema-optimized content management system. The Milestone platform includes best-in-class SEO tools which drives patient acquisition. Milestone’s solutions monitor, update and report in real-time on SEO technical issues such as crawlability, indexability, broken links, redirects, and core web vitals.    

Deployed on over 10,000+ websites for more than 2000 brands and businesses with more than 26 million page views per month, our cloud-based content management system includes advanced, error-free schema and healthcare-specific technologies that drive patient acquisition and brand loyalty. The platform has won numerous awards winning the best MarTech platform award by Search Engine Land, US search Awards, etc. To learn more about Milestone's products and services, contact sales@milestoneinternet.com or visit https://www.milestoneinternet.com/ 

Product Description:
  • The Praia Health Identity and Engagement Platform is a managed Platform-as a-Service offering for health systems that enables high value, identity-driven digital experiences that engage and re-engage consumers with their health—before, during and between episodes of care. The solution enables health systems to own and leverage patient relationships, personalize their consumer experiences, and optimize and extend their operational model.



    The platforms’ Identity-Driven Personalization Services create, verify, authenticate, and manage robust consumer profiles that extend beyond the medical record—securely combining data and preferences across the consumers’ health ecosystem. These extended consumer profiles enable highly personalized recommendations—including health system transactions, services, and programs specific to each individual consumer.



    Our Consumer Experience Products and Services streamline the delivery of health-system branded signed-in experiences that fully utilize the power of the platform. Extend your existing custom web or mobile apps, or build new applications that utilize the Praia Health Platform, all via our Praia Health Platform API.


    The platform’s Ecosystem capabilities enable a health system to leverage their existing internal and 3rd party technology investments and take advantage of market-driven innovative solutions. The platform includes integration of the EMR and basic clinical services and can be expanded to support additional solutions for care delivery, population health, marketing, clinical trials research, wellness, revenue cycle, health plan solutions, care at home and more.



    New consumer insight will be realized through our Analytics and Insight Capabilities. The product is fully supported through our robust implementation, transition, and post-launch Service and Support offerings.



    By digitally engaging consumers in their personal health journey and then seamlessly connecting them to individualized services, support and resources, the Praia Health Identity and Engagement Platform creates and operationalizes a digital health flywheel—algorithmically driving net new direct and indirect revenue through recommended actions and operational efficiencies through self-service capabilities.
About Praia Health:

Praia Health removes barriers to care by digitally connecting health consumers to the services, products, and resources they need. The platform is anchored by patent-pending identity and profile technology that creates better experiences for patients by seamlessly connecting fragmented data sources and point solutions.

Compatibility level

Select which hospital or health system you work at and see a personalized compatibility level.

Clients

Select which hospital or health system you work at and see the client list

Use Cases

Description:

Due to the lack of structured data and ambiguous content, healthcare systems often struggle with search engine visibility (SERP). As a result, search engine algorithms cannot understand the context of your website content, and this, in turn, impacts discoverability. Milestone tools provide an easy, automated way to manage SEO, increase search findability and drive patient acquisition.   

Pediatric use cases:

Milestone platform is focused on helping healthcare organizations enhance their content discoverability. 

Users:

Healthcare marketing professionals, Healthcare digital marketing professionals, and Healthcare SEO professionals. 

Description:

With over 40 use cases launched or in development, Praia strives to create specific ways consumers needs are met by orchestrating how health is organized specific to people needs. Our categories include:

  • Care Delivery
  • Population Health
  • Access & Navigation
  • Patient Experience
  • Marketing
  • Clinical Trials & Research
  • Health Plan
  • Care at Home
  • Wellness
  • Revenue Cycle
  • New Business Offerings (e.g. Concierge)

Pediatric use cases:

None provided

Users:

Health consumers, patients

EHR Integrations

Integrations:

Website / public online sources

EMR Integration & Relevant Hardware:

Use case dependent

EMRs Supported:

Not applicable

Hardware Compatibility:

Mobile / Tablet (web optimized)

Integrations:

Patient portal

EMR Integration & Relevant Hardware:

Recommended, but not required

EMRs Supported:

Epic, Cerner

Hardware Compatibility:

Not applicable

Client Types

None provided
None provided

Awards

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Differentiators

Differentiators vs EHR Functionality:

Does not provide EHR Functionality

Differentiators vs Competitors:

Milestone’s Search and Discovery Digital Platform, recognized by Forrester as the world’s only SEO-first CMS available to healthcare organizations, has been designed to drive online patient acquisition. Our omnichannel, integrated SEO-first platform includes schema management, FAQ management, Listings Management, Reviews Management, Real-time Data Analytics and Insights.  

Differentiators vs EHR Functionality:
  • Unlike EMR portals that only engage patients, Praia also enables engagement for services and programs outside of the EMR

  • Praia's identity services is managed at the Health System enterprise level allowing the health system to federate with the EMR and all other digital or platform application through secure sign on protocols.

  • Praia's personalization intelligence powers logged in users to have an n of 1 experience vs. the same experience that EMR portals provide. The adoption and ongoing engagement is higher with this function.
Differentiators vs Competitors:
  • Unlike traditional identity solutions Praia manages identity across the consumer health ecosystem both independently from and integrated with the health system’s EMR. Praia creates, verifies, and authenticates a consumer profile and combines those accounts with personalized recommendations across the entire care delivery ecosystem

  • Unlike mobile shell or DFD offerings Praia integrates data and digital health solutions into a single experience linked to a single identity layer that dynamically drives personalized experiences based upon what is known about that consumer.

  • Unlike CRMs that offer chort-level personalization for batch marketing campaigns & outreach Praia offers N of 1 personalization delivered algorithmically through consumer apps and web experiences, working either alongside or without a CRM.

  • Unlike messaging & communicaitons offerings that offer SMS outreach based on cohorts Praia systematically engages health consumers through highly personalized system- branded apps and web experiences.

Keywords

Images

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Videos

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