Incubated at Providence, Praia Health orchestrates digital interactions and disconnected point solutions, creating a cohesive experience for consumers spanning both clinical and nonclinical interactions that influence health outcomes. These experiences can be accessed through a single set of account credentials tied to an authenticated user’s personalized profile. Following in the footsteps of other consumer-driven industries, Praia unlocks digital transformation for health systems by managing the heavy lifting and custom integrations required for a frictionless consumer experience. Praia provides health systems with a platform to connect disparate digital programs, services, and tools, allowing them to deliver a more personalized experience, increase conversion rates, and drive system loyalty.

Praia Health is the first consumer experience orchestration platform for healthcare, revolutionizing the way health systems engage and retain patients. Incubated at Providence, Praia Health orchestrates digital interactions and disconnected point solutions, creating a cohesive experience for consumers spanning both clinical and nonclinical interactions that influence health outcomes. These experiences can be accessed through a single set of account credentials tied to an authenticated user’s personalized profile. Following in the footsteps of other consumer-driven industries, Praia unlocks digital transformation for health systems by managing the heavy lifting and custom integrations required for a frictionless consumer experience. Praia provides health systems with a platform to connect disparate digital programs, services, and tools, allowing them to deliver a more personalized experience, increase conversion rates, and drive system loyalty.

Without Hyro, health system call centers are reaching the burnout threshold too quickly. That’s when the perfect storm of missed calls, long wait times and poor user experience hits hard, ultimately causing patient churn and lost revenues. With Hyro, call center capacity is a non-issue, with 65-85% of calls being automatically deflected or resolved end-to-end, and the remainder of calls being quickly and accurately routed to the right departments.

It's an ever-clean filter you never need to change – Hyro has a three-pronged system to sorting call volume, automating routine calls without human intervention, directing complex calls to the right agent, and deflecting simple calls to SMS for self-service.

Smart Routing:

Navigate calls to the accurate source of support with natural language understanding (NLU)- based smart routing. Instantly match and transfer patient queries to the right service departments, skipping complicated audio menus and lengthy wait times in the process.

End-to-End Resolution:

Automate key digital services from start to finish with conversational AI end-to-end resolution. Solve routine requests such as physician scheduling, paying bills and getting answers to critical questions, without a human in the loop.

SMS Deflection/ Call-to-Text:

Shield overloaded call center teams from repetitive tasks with SMS Deflection (Call-to-Text). Funnel patients to self-serve with the resources you’ve already invested in, directing them to patient portals, FAQ pages, chat solutions and mobile app features.

Benefits:

• 3-10 day deployment
• Zero client-side maintenance
• 60-85% deflection/ resolution of calls and messages
• 5x Average Handle Time
• 99% reduction in Average Hold Time
• Pre-loaded skills, like scheduling and routing
• Proprietary natural language engine that adapts to patients' dialects, phrasing, sentiment and more
• Integrations with Epic EMR, Salesforce, and major telephony providers like Cisco, NICE, Genesys and Twilio

Hyro is a plug & play conversational AI platform enabling healthcare enterprises to easily supercharge patient experiences with voice & text capabilities across all their digital channels.

• Patient portals focus only on EMR-based interactions, while over 50% of a consumer’s journey happens outside the EMR. Praia connects and activates services across and beyond the EMR, giving consumers one seamless digital entry point to everything your health system offers.
• Patient portals don’t leverage non-clinical data (like interests, preferences, behavior, social needs) to tailor the consumer experience. Praia’s consumer profile and orchestration layer use clinical and non-clinical data to personalize content, offers, and services in real time for a true “n of 1” experience.
• Patient portals make it costly and complex to integrate 3rd-party tools like virtual visits, bill pay, or community resources. Praia offers a plug-and-play integration framework that reduces IT lift, accelerates deployment/use cases, minimizes costs, and unifies third-party tools into the experience.
• Patient portals do not allow health systems to customize their portal instance beyond the front-end user experience. All portal users see the same static experience — regardless of who they are or what they need. Praia delivers dynamic, personalized experiences based on user identity, behavior, and context, so the right people see the right content, services, and calls to action at the right time.
• Patient portals control identity and do not allow for federated ID across systems or digital touchpoints. Praia acts as the identity layer across your digital ecosystem, giving you control over login, data federation, and cross-channel personalization — while still integrating seamlessly with the EMR.
• Patient portals ds not easily share data or functionality with other digital platforms. Praia acts as a unifying layer across the digital front door, coordinating identity, data, and design across EMR and non-EMR systems for a seamless experience.
• Patient portals are built for access, not activation. They don’t drive transactions, loyalty, or strategic growth. Praia transforms your digital front door into a strategic growth channel, increasing conversion, retention, and revenue by orchestrating the right experiences at the right time.

• The first and only consumer experience platform built within a health system and proven with millions of patients in a short 3 years.
• The only platform that gives a full view of how a consumer interacts with a health system before, during, and in between visits. (We have the patents and data to prove it.)
• The most frictionless consumer experience in healthcare, creating greater value across all of your patient facing tools.
• The most cost effective and efficient orchestration platform to deploy new use cases and point solutions.

Hyro layers on top of EHR functionality, adding natural language understanding to pre-existing workflows and use cases across Epic, Cerner and Athena.

Our main competitors, such as Syllable and Nuance, focus on intent-based voice solutions. Intent, within the conversational AI space, usually means "if X then Y". For example, if AVIA says "red" then stop. We know that conversations need to be more flexible than a rigid flow chart of intents, so Hyro invented a new language-based approach called Adaptive Communications, which uses a knowledge graph, computational linguistics and natural language understanding to simplify and speed up deployment processes. Because of our approach, health systems do not need to constantly update their voice interfaces based on ever-changing content. It also means that typical challenges with conversational AI, including adding new use cases to existing deployments, are nullified with the ability to layer on new data without retraining the model. Ultimately, the time and cost saved by switching from intent-based to language-based is what drove Intermountain Healthcare, Baptist Health, Novant Health and plenty of other health systems to Adaptive Communications.

Unique Benefits: 

• No-code, effortless deployment, and maintenance that doesn’t require any playbooks or training data
• Voice AI that adjusts to changes in context
• Fast automation of dozens of customized use cases and skills simultaneously
• Industry-leading understanding rate at an average of 85-90%
• Seamless live handoff between AI and agents on Cisco, Genesys, NICE, Twilio and more
• Automatic 24/7 scraping of data sources including websites, EMRs/ CRMs, APIs, and client databases
• Real-time dashboard with insights (trends, keywords, and metrics) that helps to optimize digital services
• Explainability that allows health systems to understand why/how AI provides all outputs