Brado’s CEP works alongside existing provider directories to facilitate patient exploration and connection to care. This functionality helps patients find the right provider faster—without frustration or confusion—and reduces leakage by keeping them within the branded health system experience.

Brado is ISO 27001 certified, demonstrating our commitment to a globally recognized information security standard. This certification underscores our focus on systematic risk management, business continuity, and continuous improvement of our security practices. Brado undergoes an annual SOC 2 Type II audit, providing independent validation that our security controls are not only well-designed but consistently effective over time. This audit affirms our commitment to SOC 2 Type II compliance, representing the highest standards of confidentiality, integrity, and availability in how we manage and protect client data. Our Conversational Engagement Platform (CEP) in combination with our digital marketing services are designed to support compliance with HIPAA requirements, including both the Privacy Rule and Security Rule. We implement administrative, physical, and technical safeguards to ensure that all client data—especially Protected Health Information (PHI)—is collected, stored, accessed, and transmitted securely and in accordance with HIPAA standards.

Our platform is built on a cloud-native foundation, enabling it to scale effortlessly as data volumes grow or as new use cases arise. This ensures that we can handle increasing complexity and demand without compromising performance or reliability.

We focus on open standards and APIs, making it easy to integrate with emerging technologies, third-party tools, and partner ecosystems. We are aligning our platform with MCP and A2A, the internet protocols of the agentic AI era, to be ready for tomorrow’s ecosystem of intelligent, collaborative agents.Our platform leverages user feedback loops, and real-world data to continuously refine and optimize its performance.

Brado’s CEP works with existing online scheduling tools and infrastructure, serving hand-offs within the platform for seamless transitions to scheduling systems. The platform is EHR-agnostic, ensuring a consistent experience across systems, and can be configured to support call center workflows.

Brado’s CEP leverages a Mile Zero SEO and paid search strategy to engage patients at the earliest moments of uncertainty—often before they’ve identified a provider or diagnosis. Our multi-lingual platform meets consumers where they are, guiding them through generative AI–powered conversations that assess symptoms and determine the appropriate next step in care. This experience transitions seamlessly with existing scheduling systems, call centers, and EHRs, ensuring smooth hand-offs to the right endpoints—whether that’s a virtual visit, specialist referral, or community resource.

Brado’s CEP intelligently routes patients by assessing their needs in real time and matching them to the most appropriate care option—whether that’s on-demand virtual care, urgent care, primary care, or community-based services. The platform is designed to aggregate available care inventory and flexibly transition between care modes based on acuity, availability, and consumer preference. It can leverage virtual provider pools to optimize resource use and supports broader digital front door capabilities—scheduling, symptom checkers, call centers, and EHRs—to ensure continuity and a frictionless consumer experience

Brado’s CEP offers personalized care management and engagement grounded in a deep understanding of the patient journey, including tensions or sticking points that may hinder a patient from moving forward with care. The platform enables users to input their ZIP code to surface relevant local resources, providers, and services. These unguided interactions are designed to feel intuitive, helping patients take action confidently.

Brado’s CEP is built on nearly 30 years of proprietary insight into the healthcare journey—enabling a level of contextual understanding that surpasses open models. Our deep research with patients, caregivers, and providers across a wide range of therapeutic categories allows the platform to recognize not just what people are asking, but why. This enables our AI to anticipate needs, respond with relevance, and guide users to the right resource or action at the right moment. The result is a shift from reactive automation to a trusted, intelligent companion—offering meaningful, behavior-shaping support that drives better health outcomes.

Brado’s CEP is built on curated resource libraries that prioritize accuracy, safety, and trust. Content is sourced exclusively from client-approved materials and credible medical authorities—such as academic institutions, government health agencies, and leading clinical organizations. Our platform includes built-in guardrails to ensure responses remain safe and evidence-based. Information is continuously reviewed and updated to reflect current best practices, and responses are tailored to meet each patient’s immediate needs with relevance and clarity—helping them make informed decisions with confidence.

Bright.md is accessed via SSO with EHR portal credentials. Patient interviews are available on-demand from a mobile or desktop with just a 3G connection, in English and Spanish.

Bright.md provides an asynchronous virtual care solution in which a patient completes an online symptom assessment, which is reviewed by a provider who recommends a treatment plan and diagnosis. Data required for treatment is collected via a series of clinical interview questions that the patient provides answers to via multiple choice, open text, or by uploading a photo relative to their concern. Allergies, medications, and problem list for the patient is brought in from the EHR and made visible to the provider who is providing treatment.

Bright.md translates the patient interview into a chart-ready SOAP note and makes it readily available via MDM interface for integration as an encounter in the EHR. Bright.md presents all necessary information for the provider to confirm the diagnosis, change the diagnosis, or escalate the patient to a higher modality of care if they feel that treatment cannot be provided asynchronously.

Technical support is provided to our health system customers directly. We offer 24/7 support for our provider users and program administrator users.

Bright.md is staffed by health system providers, typically using a centralized care team that manages virtual visits. We can support multiple provider pools that may specialize in certain types of conditions, so patients awaiting treatment are segmented by condition.

Bright.md provides in-depth reporting to our customers to measure their utilization and success over time. Specific reporting metrics include: Provider efficiency Interview utilization Common diagnoses Patient satisfaction and feedback Prescription volumes Escalation rates

Bright.md provides the software solution for health systems to treat 130+ diagnoses virtually, without the use of video (asynchronous telehealth). Patients complete an on-demand interview at any time that captures a thorough symptom assessment while ruling out potentially emergent conditions, just like a face-to-face visit with a clinician. Patients receive questions based on their answers, and if an emergent condition is suspected, the patient is escalated out, with recommended next steps configured by your system. Clinical decision support provides a recommended diagnosis and treatment plan derived from evidence-based guidelines, along with a SOAP formatted chart-note logged as an encounter in your EHR—allowing providers efficiency while preserving autonomy and clinical judgment. Once the provider completes the asynchronous visits, the patient receives a complete after visit summary with treatment instructions and education, along with any prescriptions sent electronically to their preferred pharmacy.

Brado's CEP will respond in other languages if you speak to it in other languages. English, Spanish, and Mandarin have been tested.

Brado is ISO 27001 certified, demonstrating our commitment to a globally recognized information security standard. This certification underscores our focus on systematic risk management, business continuity, and continuous improvement of our security practices. Brado undergoes an annual SOC 2 Type II audit, providing independent validation that our security controls are not only well-designed but consistently effective over time. This audit affirms our commitment to SOC 2 Type II compliance, representing the highest standards of confidentiality, integrity, and availability in how we manage and protect client data. Our Conversational Engagement Platform (CEP) in combination with our digital marketing services are designed to support compliance with HIPAA requirements, including both the Privacy Rule and Security Rule. We implement administrative, physical, and technical safeguards to ensure that all client data—especially Protected Health Information (PHI)—is collected, stored, accessed, and transmitted securely and in accordance with HIPAA standards.

Brado offers an email address for User Support. Brado monitors the email address and responds to consumers with customized support for their issue.