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Solutions
Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Awards
Differentiators
Health equity
Keywords
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Company details
Jump to:
Categories
Solutions
Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Awards
Differentiators
Health equity
Keywords
Media
Company details

Categories

Solutions

Description

Product Description:

b.well Connected Health is solving healthcare’s fragmentation problem. b.well’s scalable, FHIR-based platform unifies all healthcare data, solutions, and services in one place — empowering healthcare organizations to offer their consumers personalized and relevant experiences. b.well enables the creation of longitudinal health records so healthcare consumers can receive proactive health insights, and conveniently shop and access care for themselves and their loved ones. b.well’s Connected Health Platform integrates within existing digital systems, enhancing technology investments and ensuring consumers are the heart of every interaction. Learn more at icanbwell.com.

About b.well Connected Health:

b.well was founded to solve healthcare's fragmentation problem. Health information is often scattered across different data sources, solutions, and care settings - leading to misdiagnosis, repeated procedures, and frustrating experiences. 

b.well's scalable, FHIR-based platform unifies all healthcare data, solutions, and services, enabling personalized care and effective population health management. Our technology helps organizations build a longitudinal view of consumer health, allowing consumers to access the right care they need. We provide a white-labeled app solution and can also integrate with your existing digital systems. At b.well, we're more than a technology partner – we enhance your technology investments, ensuring individuals are at the heart of every interaction.

Product Description:

The CEP extends provider reach and amplifies provider impact across the patient journey.

  • Mile Zero — Engage patients at the earliest signal of need, with empathy and credibility.
  • Support Through Care — Keep them informed and connected with clarity and confidence.
  • Triage with Confidence — Safely resolve questions and tensions to reduce system burden.
  • Navigate with Precision — Guide every patient to the right care at the right time.

We deliver connected journey — guiding every patient to care with clarity and trust.

About Brado AI:

Brado AI is a healthcare technology company focused on the development and deployment of applied artificial intelligence solutions for healthcare organizations. Our core offering, the Conversational Engagement Platform (CEP), helps providers engage, guide, and support patients across care journeys through trusted, AI-driven interactions. Brado AI partners with healthcare organizations to extend access, improve navigation, and strengthen connection to care. Learn more at www.brado.ai.

Compatibility level

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Clients

Select which hospital or health system you work at and see the client list

Product Capabilities

Brado AI's CEP works alongside existing provider directories to facilitate patient exploration and connection to care. This functionality helps patients find the right provider faster—without frustration or confusion—and reduces leakage by keeping them within the branded health system experience.

Brado AI's CEP works with existing online scheduling tools and infrastructure, serving hand-offs within the platform for seamless transitions to scheduling systems. The platform is EHR-agnostic, ensuring a consistent experience across systems, and can be configured to support call center workflows.

Brado AI's CEP leverages a Mile Zero SEO and paid search strategy to engage patients at the earliest moments of uncertainty—often before they’ve identified a provider or diagnosis. Our multi-lingual platform meets consumers where they are, guiding them through generative AI–powered conversations that assess symptoms and determine the appropriate next step in care. This experience transitions seamlessly with existing scheduling systems, call centers, and EHRs, ensuring smooth hand-offs to the right endpoints—whether that’s a virtual visit, specialist referral, or community resource.

Brado AI's CEP intelligently routes patients by assessing their needs in real time and matching them to the most appropriate care option—whether that’s on-demand virtual care, urgent care, primary care, or community-based services. The platform is designed to aggregate available care inventory and flexibly transition between care modes based on acuity, availability, and consumer preference. It can leverage virtual provider pools to optimize resource use and supports broader digital front door capabilities—scheduling, symptom checkers, call centers, and EHRs—to ensure continuity and a frictionless consumer experience

Brado AI's CEP offers personalized care management and engagement grounded in a deep understanding of the patient journey, including tensions or sticking points that may hinder a patient from moving forward with care. The platform enables users to input their ZIP code to surface relevant local resources, providers, and services. These unguided interactions are designed to feel intuitive, helping patients take action confidently.

Brado AI's CEP is built on nearly 30 years of proprietary insight into the healthcare journey—enabling a level of contextual understanding that surpasses open models. Our deep research with patients, caregivers, and providers across a wide range of therapeutic categories allows the platform to recognize not just what people are asking, but why. This enables our AI to anticipate needs, respond with relevance, and guide users to the right resource or action at the right moment. The result is a shift from reactive automation to a trusted, intelligent companion—offering meaningful, behavior-shaping support that drives better health outcomes.

Brado AI is ISO 27001 certified, demonstrating our commitment to a globally recognized information security standard. This certification underscores our focus on systematic risk management, business continuity, and continuous improvement of our security practices. Brado undergoes an annual SOC 2 Type II audit, providing independent validation that our security controls are not only well-designed but consistently effective over time. This audit affirms our commitment to SOC 2 Type II compliance, representing the highest standards of confidentiality, integrity, and availability in how we manage and protect client data. Our Conversational Engagement Platform (CEP) in combination with our digital marketing services are designed to support compliance with HIPAA requirements, including both the Privacy Rule and Security Rule. We implement administrative, physical, and technical safeguards to ensure that all client data—especially Protected Health Information (PHI)—is collected, stored, accessed, and transmitted securely and in accordance with HIPAA standards.

Our platform is built on a cloud-native foundation, enabling it to scale effortlessly as data volumes grow or as new use cases arise. This ensures that we can handle increasing complexity and demand without compromising performance or reliability.

We focus on open standards and APIs, making it easy to integrate with emerging technologies, third-party tools, and partner ecosystems. We are aligning our platform with MCP and A2A, the internet protocols of the agentic AI era, to be ready for tomorrow’s ecosystem of intelligent, collaborative agents.Our platform leverages user feedback loops, and real-world data to continuously refine and optimize its performance.

Brado AI's CEP is built on curated resource libraries that prioritize accuracy, safety, and trust. Content is sourced exclusively from client-approved materials and credible medical authorities—such as academic institutions, government health agencies, and leading clinical organizations. Our platform includes built-in guardrails to ensure responses remain safe and evidence-based. Information is continuously reviewed and updated to reflect current best practices, and responses are tailored to meet each patient’s immediate needs with relevance and clarity—helping them make informed decisions with confidence.

Use Cases

Description:

With b.well, Healthcare Organizations can enable: 

  • Omnichannel digital patient experiences to enable acqusition and retention.
  • Care and services navigation to assist patients through their health journey with integrated support and resources.
  • Digital self-service to help guide members to the right care services reduce operational and administrative costs.
  • Care coordination and condition management to support value-based care.
  • Personalization through an established longitudinal health record that allows us to drive the highest level of patient satisfaction in the industry.
  • Regulatory compliance innovation such as Patient Right of Access that's supported with our FHIR infrastructure.
Pediatric use cases:

b.well is a configurable platform that enables our customers to utilize their own expertise to populate the consumer experience. Our base product contains pediatric algorithms utilizing published evidence-based medicine guidelines and content. For customers who need assistance or who delegate certain areas to us, b.well has a leading digital health MD on our board of directors and regularly pulls subject matter experts from our advisory board to support various segments of our application. Additionally, we license reputable knowledge sources for content such as Kids Health, a leading content provider to health systems for pediatric topics.

Users:
  • Healthcare payers and their members
  • Health system providers and their patients
  • Retail pharmacies and their customers
  • Digital technology companies and their customers
Description:
  1. Targeted Growth: Drive new patient volume and downstream revenue.
  2. Network Integrity: Improve retention, reduce leakage, capture lifetime patient value 
  3. Resource Optimization: Reduce no-shows, streamline intake, and deflect calls.
  4. Adherence & Outcomes: Increase adherence and prevent costly complications
  5. Strategic Impact: Differentiate your brand, obtain market and payer leverage

Brado AI’s Conversational Engagement Platform (CEP) serves as your digital front door — guiding patients from first search to lasting care through intelligent, trusted conversation.

The CEP scales across service lines, delivering specialized support for complex journeys and measurable value across growth, retention, and efficiency.

Enterprise-wide deployment unlocks the platform’s full transformative benefits, but we also offer flexible options to start service line by service line.

Our journey programs include:

Orthopedics | Cardiology | Oncology | Bariatrics | Primary Care | Maternal Health | 

Additional Journey Programs can be developed upon request

Pediatric use cases:

Can be configured to provide support and guidance for parents/caregivers of pediatric patients 

Users:

Health Systems

Patients and caregivers

EHR Integrations

Integrations:

Acute care EMR, Patient portal, ADT, Access +/or revenue cycle

EMR Integration & Relevant Hardware:

Required

EMRs Supported:

Allscripts, athena, Cerner, eClinicalWorks, Epic, GE, Meditech, NextGen

Hardware Compatibility:

Desktop, Mobile / Tablet (native app), Other

Integrations:

None provided

EMR Integration & Relevant Hardware:

None provided

EMRs Supported:

None provided

Hardware Compatibility:

None provided

Client Types

Awards

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Differentiators

Differentiators vs EHR Functionality:

b.well Connected Health distinguishes itself from traditional EHRs by centering on a unified consumer experience, facilitating health systems' progression towards value-based care, and adopting hybrid care models. This unique approach fosters lifelong loyalty between organizations and their communities. b.well's integration of Longitudinal Health Data, encompassing HIPAA-compliant claims, and PROA insights, is remarkable. Utilizing an optimized FHIR server, b.well delivers fast, cost-effective scalability and performance. It simplifies data conversion with pre-built FHIR mapping and refinement tools while providing real-time data streaming for flexible integration.

b.well's tag-based FHIR security mode enhances customer trust through explicit consent and preference gathering, and its efficient identity management system ensures secure user data access. In addition, personalized communication is enabled through machine learning analyses of health records and preferences, and Natural Language Processing is utilized for user-friendly care searches. b.well also customizes care access protocols and employs FHIR-based dynamic questions to streamline data collection, improving care coordination. Finally, advanced clinical rules (CQL) enhance quality measure accuracy, flexibility, and interoperability, reflecting b.well's commitment to transforming population health.

Differentiators vs Competitors:

Consumers primarily expect two things from healthcare: prompt accessibility (the digital front door) and anticipatory communication about their health needs. b.well solves for this very consumer need while driving innovation and value to healthcare organization. Below is what b.well has and can deliver that the competition can't:

  • Extensive Data Connections: With 50,000+ data connections, we harness the power of external data sources to enrich insights and drive informed decision-making, setting us apart from others.
  • FHIR Data Model: Unparalleled value by future-proofing systems, facilitating modernization, and rapid onboarding of new partners. This robust foundation supports emerging use cases, such as LLMs & GenAI, enhancing flexibility and speed to market.
  • Precision & Proactive Healthcare: Unlike traditional portals that are episodic and reactive, we prioritize proactive engagement, ensuring we're there for users before an episode occurs, fostering stronger patient-provider relationships and better overall care. 
  • Clinical Quality Language: Our integration of CQL enables you to transition towards value-based care. By standardizing clinical logic, CQL enhances precision and consistency in care delivery, improving outcomes and operational efficiency.
  • Consent Management Framework: Robust consent management framework ensures compliance with privacy regulations while facilitating seamless data sharing and collaboration among stakeholders. This capability instills trust and transparency,
  • Digital Identity Solutions: Secure and seamless authentication process, safeguarding sensitive information while streamlining access for authorized users. This enhances data security and confidentiality, bolstering patient trust and confidence in our platform.

Differentiators vs EHR Functionality:
  • CEP engages patients before they enter the system (Mile Zero) — EHR activates only once patients log into MyChart.
  • CEP is omnichannel and growth-oriented — EHR is single-channel and retention-only.
  • CEP surfaces and resolves deep journey barriers — Emmi just clarifies tasks.
  • CEP is custom, strategic and branded to your system — EHR is standardized and ubiquitous.
Differentiators vs Competitors:

The Difference

Provider Anchored, Patient Centered.

Provider-Anchored

Your brand. Your workflows. Your guardrails.

Brado AI’s CEP is a white-label platform configured to your health system — aligned with your clinical protocols, operational goals, and brand voice. Every interaction reflects your credibility and care philosophy.

Patient-Centered

Their journey. Their tensions. Their next step.

With decades of patient-journey expertise, Brado AI understands the questions, emotions, and decisions that shape care. CEP meets patients where they are — with empathy, relevance, and guidance from the provider they trust.

Where Others Fall Short

Big Tech intelligence platforms deliver scale and dialog but lack context and connection.

Healthcare infrastructure AI tools offer safety and structure but lack empathy and reach. 

Brado AI combines Big Tech’s intelligence and scale with healthcare’s safety and specificity.

Health Equity

Keywords

Images

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Videos

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Brado Insight Amplification.mp4

Downloads

The Importance of a Unified Consumer Experience
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Brado Selected by CMS to Join the National Health Ecosystem Pledge.pdf

Alternatives

Company Details

Founded in 2015

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