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Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Differentiators
Health equity
Keywords
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Company details
Jump to:
Categories
Solutions
Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Differentiators
Health equity
Keywords
Media
Company details

Categories

Solutions

Description

Product Description:

GetWell enables healthcare organizations to drive patient or member growth and retention through a combination of AI-driven text messaging and virtual care navigation. GetWell's programs support patients and members throughout the care continuum, guiding patients to the next best step in their care. 

The range of growth and retention programs offered includes:

  • Dormant Patient Reactivation: grow patient panels by re-engaging patients who have not visited their physicians in a year or more
  • Care Gap Closure: drive patient retention by reminding patients about gaps in care (such as cancer screenings, annual wellness visits, or vaccinations), and supporting them to schedule appointments
  • Member Onboarding: for payer organizations, support new members by navigating through resources regarding their benefits and care delivery options
  • Member Engagement: for payer organizations, drive member loyalty and engagement by reminding members of available care options, such as mental health support programs 

Learn how a Midwestern health system has partnered with Get Well to enhance patient engagement across its five hospitals, urgent care network, EDs, and primary and specialty care services, aiming to close care gaps, grow market share, and boost brand loyalty: https://www.getwellnetwork.com/resource/case-study-midwestern-health-system/

About Get Well:

Get Well delivers high-touch and high-tech consumer-centered experiences that build lifelong loyalty while increasing patient engagement, improving outcomes, and growing market share. Get Well seamlessly blends innovative technology and personal interaction to touch every part of the healthcare consumer journey -- in the community, at the point of care and beyond.

Get Well’s 360 Platform is the consumer digital platform for a new era and includes programs aimed at solving the most pressing issues facing healthcare systems:

  1. Patient Reactivation and Care Gap Closure: Targeted outreach aimed at (re)activation of dormant patients, care gap closure, and value-based care (VBC) initiatives utilizing customized campaigns at scale to reactivate and reattach patients.
  2. Health Equity: Augmented staff combined with tech-enabled care that closes health and social gaps within your communities through SDOH screening and navigation to appropriate resources. Get Well also offers Maternal Health Equity and Youth Mental Health solutions for ACOs, payers, and IDNs.
  3. Point of Care Engagement: Multimodal smart room technology that improves communication, engagement, and outcomes for patients, families and care teams. Includes interactive patient care (IPC), digital patient, staff, and unit rounding, and digital white board and door board signage.
  4. ED Interactive Experience: A no-download, no-account-required interface that provides smart-triage, expectations setting & management, and entertainment to distract and de-escalate ED patients. Solution is launched on patients’ devices and enables medication fulfillment, pulse surveying, and patient retention.
  5. Guided Care: 300+ digital care plans that navigate patients through pre and post discharge pathways that utilizes AI-enabled virtual monitoring, automated clinical workflows, symptom surveys and patient check-ins. Our discharge and procedural programs also offer augmented care navigators providing disease specific outreach and navigation to in-network providers and services.

Leading healthcare organizations continue to partner with Get Well for the following reasons:

1) Digital consumerism at our core: Get Well has invested over $50M to build a first of its kind digital health platform for consumer-centered experiences. Our team comes from digital consumer-first companies such as Marriott, Apple and Airbnb, and leverages this experience to reimagine the healthcare consumer journey.

2) Comprehensive, all-in-one platform: Our platform-first approach allows us to drive rapid innovation and efficiently meet the needs of healthcare organizations today – not down the road. We enable a more streamlined digital experience across the healthcare consumer journey, eliminating the need for costly point solutions.

3) Clinical expertise and training: With a renewed investment in learning resources and user support, we make it even easier for care teams to engage consumers in their healthcare journey, streamline their workflow, improve communication and achieve outcomes.

4) Unmatched interoperability and security: Get Well holds the top 1% of security designations in the world and has set up nearly 500 integrations with various partners to make our platform highly integrated and interoperable.

Learn how Adventist Health realizes $120M in patient revenue with Get Well: https://www.getwellnetwork.com/resource/adventist-health-case-study/

Product Description:

The CEP extends provider reach and amplifies provider impact across the patient journey.

  • Mile Zero — Engage patients at the earliest signal of need, with empathy and credibility.
  • Support Through Care — Keep them informed and connected with clarity and confidence.
  • Triage with Confidence — Safely resolve questions and tensions to reduce system burden.
  • Navigate with Precision — Guide every patient to the right care at the right time.

We deliver connected journey — guiding every patient to care with clarity and trust.

About Brado AI:

Brado AI is a healthcare technology company focused on the development and deployment of applied artificial intelligence solutions for healthcare organizations. Our core offering, the Conversational Engagement Platform (CEP), helps providers engage, guide, and support patients across care journeys through trusted, AI-driven interactions. Brado AI partners with healthcare organizations to extend access, improve navigation, and strengthen connection to care. Learn more at www.brado.ai.

Compatibility level

Select which hospital or health system you work at and see a personalized compatibility level.

Clients

Select which hospital or health system you work at and see the client list

Product Capabilities

Augmented staff combined with tech-enabled care that closes health and social gaps within your communities and enables outreach and navigation to in-network providers and services.

All patient & member responses can be passed back to the EMR

Yes

Yes, because our solution offers a blend of AI & human interaction and engagement

Yes with proven use cases to share

Get Well continues to push the envelope on innovative solutions to better manage, engage, and support our client's and their consumers (patients or members).

Brado AI's CEP works alongside existing provider directories to facilitate patient exploration and connection to care. This functionality helps patients find the right provider faster—without frustration or confusion—and reduces leakage by keeping them within the branded health system experience.

Brado AI's CEP works with existing online scheduling tools and infrastructure, serving hand-offs within the platform for seamless transitions to scheduling systems. The platform is EHR-agnostic, ensuring a consistent experience across systems, and can be configured to support call center workflows.

Brado AI's CEP leverages a Mile Zero SEO and paid search strategy to engage patients at the earliest moments of uncertainty—often before they’ve identified a provider or diagnosis. Our multi-lingual platform meets consumers where they are, guiding them through generative AI–powered conversations that assess symptoms and determine the appropriate next step in care. This experience transitions seamlessly with existing scheduling systems, call centers, and EHRs, ensuring smooth hand-offs to the right endpoints—whether that’s a virtual visit, specialist referral, or community resource.

Brado AI's CEP intelligently routes patients by assessing their needs in real time and matching them to the most appropriate care option—whether that’s on-demand virtual care, urgent care, primary care, or community-based services. The platform is designed to aggregate available care inventory and flexibly transition between care modes based on acuity, availability, and consumer preference. It can leverage virtual provider pools to optimize resource use and supports broader digital front door capabilities—scheduling, symptom checkers, call centers, and EHRs—to ensure continuity and a frictionless consumer experience

Brado AI's CEP offers personalized care management and engagement grounded in a deep understanding of the patient journey, including tensions or sticking points that may hinder a patient from moving forward with care. The platform enables users to input their ZIP code to surface relevant local resources, providers, and services. These unguided interactions are designed to feel intuitive, helping patients take action confidently.

Brado AI's CEP is built on nearly 30 years of proprietary insight into the healthcare journey—enabling a level of contextual understanding that surpasses open models. Our deep research with patients, caregivers, and providers across a wide range of therapeutic categories allows the platform to recognize not just what people are asking, but why. This enables our AI to anticipate needs, respond with relevance, and guide users to the right resource or action at the right moment. The result is a shift from reactive automation to a trusted, intelligent companion—offering meaningful, behavior-shaping support that drives better health outcomes.

Brado AI is ISO 27001 certified, demonstrating our commitment to a globally recognized information security standard. This certification underscores our focus on systematic risk management, business continuity, and continuous improvement of our security practices. Brado undergoes an annual SOC 2 Type II audit, providing independent validation that our security controls are not only well-designed but consistently effective over time. This audit affirms our commitment to SOC 2 Type II compliance, representing the highest standards of confidentiality, integrity, and availability in how we manage and protect client data. Our Conversational Engagement Platform (CEP) in combination with our digital marketing services are designed to support compliance with HIPAA requirements, including both the Privacy Rule and Security Rule. We implement administrative, physical, and technical safeguards to ensure that all client data—especially Protected Health Information (PHI)—is collected, stored, accessed, and transmitted securely and in accordance with HIPAA standards.

Our platform is built on a cloud-native foundation, enabling it to scale effortlessly as data volumes grow or as new use cases arise. This ensures that we can handle increasing complexity and demand without compromising performance or reliability.

We focus on open standards and APIs, making it easy to integrate with emerging technologies, third-party tools, and partner ecosystems. We are aligning our platform with MCP and A2A, the internet protocols of the agentic AI era, to be ready for tomorrow’s ecosystem of intelligent, collaborative agents.Our platform leverages user feedback loops, and real-world data to continuously refine and optimize its performance.

Brado AI's CEP is built on curated resource libraries that prioritize accuracy, safety, and trust. Content is sourced exclusively from client-approved materials and credible medical authorities—such as academic institutions, government health agencies, and leading clinical organizations. Our platform includes built-in guardrails to ensure responses remain safe and evidence-based. Information is continuously reviewed and updated to reflect current best practices, and responses are tailored to meet each patient’s immediate needs with relevance and clarity—helping them make informed decisions with confidence.

Use Cases

Description:
  • Dormant Patient Reactivation: grow patient panels by re-engaging patients who have not visited their physicians in a year or more
  • Transitions of Care: grow patient panels and prevent leakage by navigating patients to appropriate follow-up care following ED or Inpatient visits
  • Care Gap Closure: drive patient retention by reminding patients about gaps in care (such as cancer screenings, annual wellness visits, or vaccinations), and supporting them to schedule appointments
  • Member Onboarding: for payer organizations, support new members by navigating through resources regarding their benefits and care delivery options
  • Member Engagement: for payer organizations, drive member loyalty and engagement by reminding members of available care options, such as mental health support programs
  • Health Equity: Augmented staff combined with tech-enabled care that closes health and social gaps within your communities via SDOH capture & navigation, Youth mental health, and maternal health support
Pediatric use cases:

Same as listed above

Users:

Adults and peds

Description:
  1. Targeted Growth: Drive new patient volume and downstream revenue.
  2. Network Integrity: Improve retention, reduce leakage, capture lifetime patient value 
  3. Resource Optimization: Reduce no-shows, streamline intake, and deflect calls.
  4. Adherence & Outcomes: Increase adherence and prevent costly complications
  5. Strategic Impact: Differentiate your brand, obtain market and payer leverage

Brado AI’s Conversational Engagement Platform (CEP) serves as your digital front door — guiding patients from first search to lasting care through intelligent, trusted conversation.

The CEP scales across service lines, delivering specialized support for complex journeys and measurable value across growth, retention, and efficiency.

Enterprise-wide deployment unlocks the platform’s full transformative benefits, but we also offer flexible options to start service line by service line.

Our journey programs include:

Orthopedics | Cardiology | Oncology | Bariatrics | Primary Care | Maternal Health | 

Additional Journey Programs can be developed upon request

Pediatric use cases:

Can be configured to provide support and guidance for parents/caregivers of pediatric patients 

Users:

Health Systems

Patients and caregivers

EHR Integrations

Integrations:

None provided

EMR Integration & Relevant Hardware:

None provided

EMRs Supported:

None provided

Hardware Compatibility:

None provided

Integrations:

None provided

EMR Integration & Relevant Hardware:

None provided

EMRs Supported:

None provided

Hardware Compatibility:

None provided

Client Types

Differentiators

Differentiators vs EHR Functionality:

GetWell Navigate goes beyond basic text or portal functionality to meet patients where they are and provide easy access to appointment scheduling, transitional care management and navigation to down stream services, be they clinical or social needs. Our AI-enabled platform and augmented care navigators create a near-real time responsiveness to patient or member inquiries that ensure they do not slip through the cracks of what can feel like a disparate health journey. 

Differentiators vs Competitors:

Our activation and growth, retention and navigation, and heatlh equity modules all fit in seamlessly on Get Well's 360 platform and allow for the right level of support throughout one's health journey, which leads to lifelong loyalty, deepened patient/member relationships, improved clinical quality and market share growth. 

Competitors typically offer partial solutions that ask a lot of clinical staff and patients/members, but our platform is built to drive actions without increasing the burden on your care teams.

Differentiators vs EHR Functionality:
  • CEP engages patients before they enter the system (Mile Zero) — EHR activates only once patients log into MyChart.
  • CEP is omnichannel and growth-oriented — EHR is single-channel and retention-only.
  • CEP surfaces and resolves deep journey barriers — Emmi just clarifies tasks.
  • CEP is custom, strategic and branded to your system — EHR is standardized and ubiquitous.
Differentiators vs Competitors:

The Difference

Provider Anchored, Patient Centered.

Provider-Anchored

Your brand. Your workflows. Your guardrails.

Brado AI’s CEP is a white-label platform configured to your health system — aligned with your clinical protocols, operational goals, and brand voice. Every interaction reflects your credibility and care philosophy.

Patient-Centered

Their journey. Their tensions. Their next step.

With decades of patient-journey expertise, Brado AI understands the questions, emotions, and decisions that shape care. CEP meets patients where they are — with empathy, relevance, and guidance from the provider they trust.

Where Others Fall Short

Big Tech intelligence platforms deliver scale and dialog but lack context and connection.

Healthcare infrastructure AI tools offer safety and structure but lack empathy and reach. 

Brado AI combines Big Tech’s intelligence and scale with healthcare’s safety and specificity.

Health Equity

Keywords

Images

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Videos

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Brado Insight Amplification.mp4

Downloads

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Get_Well_Module_One_Pager_-_Activation___Growth.pdf
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Brado Selected by CMS to Join the National Health Ecosystem Pledge.pdf

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Company Details

Founded in 1999

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