You need a content management solution (CMS) that will empower and create a more contemporary online experience — without extensive IT support. Built specifically for healthcare, focused on uptime and site speed, and featuring a robust atomic design, Ignite Digital Experience Engine supports rapid development and deployment of digital content and assets across responsive websites, microsites, mobile apps, and more.

• Easy content authoring and editing from anywhere
• Healthcare-specific web components
• Digital asset management (DAM)
• Personalized content delivery
• Unified tagging and taxonomy capabilities
• API extensibility and decoupled architecture
• Advanced SEO
• Elastic hosting
• Ongoing automatic upgrades, support, and maintenance

From high-conversion landing pages that support your marketing campaigns, to websites for your practices, hospital, multi-site health system, or health plan, you’ll have the option of full development, creation, and implementation by a dedicated team of DX Services experts. 

WebMD Ignite, a division of WebMD and Internet Brands, is the only comprehensive growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from Discovery to Recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

The aha! Health Experience Platform (HXP) integrates with health systems' Digital Experience Platforms to deploy advanced capabilities, resulting in quicker market entry, increased patient acquisition, reduced operational costs, and enhanced patient satisfaction.

aha! is a health experience company.

We enable health systems to better compete in the digital consumer healthcare marketplace through a combination of easy-to-use software and specialized services.

We believe that the website is one of the most underleveraged technology assets that a health system has. Specifically, the Digital Experience Platform (DXP) that powers the website. Our approach differs from competitive platforms by integrating the health system’s DXP with advanced digital front door capabilities.

The Health Experience Platform (HXP) is our foundation. HXP is a suite of pre-built data connectors, easy-to-use management tools, and fully-customizable front-end components to rapidly deploy powerful retail and digital front door capabilities directly within a health system’s existing or new DXP solution.

The outcomes are faster time to market, increased patient acquisition, lower operational costs, and greater consumer and patient satisfaction.

• Purpose-built for healthcare organizations with 30+ years’ experience
• Robust out-of-the-box tools that enhance online experiences, e.g., Provider Finder and Location Finder
• HIPAA-complaint, cloud-based solution
• Ready-to-use theme offerings for organizations with budget/time constraints
• No-code content authoring, editing, and publishing that’s highly efficient (no requirement for IT assistance)
• Configurable SEO so every provider and location page is automatically optimized for hyper-localized search
• Ability to customize and change the “look and feel” of the user experience without coding or custom development via self-service Admin portal
• A governance tool that allows greater control over the collection and transfer of data from tracking technologies

Key Health Experience Platform features:

• Integrate healthcare providers - Free your providers from the directory and place them where they’ll be seen.
• Drive conversion paths - Give consumers the information they need, when they need it, to make a decision to engage.
• Improve your SEO - Consolidate off-domain content to boost SEO domain authority and place your providers on optimized pages.
• Free your teams - Reduce dependency on IT resources and empower your Marketing teams to manage your digital experiences with ease.