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Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Awards
Differentiators
Health equity
Keywords
Media
Company details
Jump to:
Categories
Solutions
Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Awards
Differentiators
Health equity
Keywords
Media
Company details

Categories

Solutions

Description

Product Description:

Brado's CEP leverages deep, proprietary insight into the patient journey to deliver a transformational patient aqusition and engagement platform for health systems and healthcare specialty practices.

What makes Brado's CEP solution effective? 

We Engage via Conversation

Always-on, AI-powered guidance meets people in natural dialogue and engages with clarity and empathy. 

We Proactively Address Tensions

Grounded in proprietary journey insight, the CEP anticipates patient tensions - delivering the right content, at the right time, to move them forward with confidence.

We Guide with Precision

By asking key questions, the CEP identifies individual needs and connects patients to the right care pathways - ensuring a seamless, personalized experience aligned with your system goals and capacity.

We Win at Mile Zero - and Beyond

The CEP meets patients early in their journey - when needs are high and competition is low - through targeted digital outreach, and leverages digital, social, and in-person touchpoints to drive continuity, activation, and trust.

About Brado:

Brado is a consumer engagement firm changing the way healthcare organizations engage with people in the moments that matter. We help brands and organizations win with insight in three ways:

Market Research and Strategy: We achieve insight to inspire effective and bold strategies, communications, and marketing campaigns that move the needle.

Digital Marketing: We leverage insight to craft high-impact digital marketing campaigns to produce measurable results that deliver growth.

Conversational-AI Engagement: We transform insight into conversational-AI experiences that drive market share growth while delivering lifetime value and workforce optimization.

Product Description:
Mediktor enables health systems to direct consumers to the appropriate level of care on a safe, convenient and cost-effective way anytime and anywhere. As a result, health systems empower consumers by offering them on-demand, personalized healthcare guidance at the first onset of symptoms
About Mediktor:

Mediktor is an empathy-driven AI healthcare assistant that supports users throughout their care journey. With a sophisticated AI engine and custom-designed avatars, it allows natural, engaging conversations in multiple languages. Complemented by Mayo Clinic’s content, Mediktor assists patients with a comprehensive platform, enabling more efficient care navigation. Mediktor’s customers include health plans, hospitals and health systems, government and public health, and pharmaceutical companies. 

Compatibility level

Select which hospital or health system you work at and see a personalized compatibility level.

Clients

Select which hospital or health system you work at and see the client list

Product Capabilities

Brado’s CEP works alongside existing provider directories to facilitate patient exploration and connection to care. This functionality helps patients find the right provider faster—without frustration or confusion—and reduces leakage by keeping them within the branded health system experience.

Brado is ISO 27001 certified, demonstrating our commitment to a globally recognized information security standard. This certification underscores our focus on systematic risk management, business continuity, and continuous improvement of our security practices. Brado undergoes an annual SOC 2 Type II audit, providing independent validation that our security controls are not only well-designed but consistently effective over time. This audit affirms our commitment to SOC 2 Type II compliance, representing the highest standards of confidentiality, integrity, and availability in how we manage and protect client data. Our Conversational Engagement Platform (CEP) in combination with our digital marketing services are designed to support compliance with HIPAA requirements, including both the Privacy Rule and Security Rule. We implement administrative, physical, and technical safeguards to ensure that all client data—especially Protected Health Information (PHI)—is collected, stored, accessed, and transmitted securely and in accordance with HIPAA standards.

Our platform is built on a cloud-native foundation, enabling it to scale effortlessly as data volumes grow or as new use cases arise. This ensures that we can handle increasing complexity and demand without compromising performance or reliability.

We focus on open standards and APIs, making it easy to integrate with emerging technologies, third-party tools, and partner ecosystems. We are aligning our platform with MCP and A2A, the internet protocols of the agentic AI era, to be ready for tomorrow’s ecosystem of intelligent, collaborative agents.Our platform leverages user feedback loops, and real-world data to continuously refine and optimize its performance.

Brado’s CEP works with existing online scheduling tools and infrastructure, serving hand-offs within the platform for seamless transitions to scheduling systems. The platform is EHR-agnostic, ensuring a consistent experience across systems, and can be configured to support call center workflows.

Brado’s CEP leverages a Mile Zero SEO and paid search strategy to engage patients at the earliest moments of uncertainty—often before they’ve identified a provider or diagnosis. Our multi-lingual platform meets consumers where they are, guiding them through generative AI–powered conversations that assess symptoms and determine the appropriate next step in care. This experience transitions seamlessly with existing scheduling systems, call centers, and EHRs, ensuring smooth hand-offs to the right endpoints—whether that’s a virtual visit, specialist referral, or community resource.

Brado’s CEP intelligently routes patients by assessing their needs in real time and matching them to the most appropriate care option—whether that’s on-demand virtual care, urgent care, primary care, or community-based services. The platform is designed to aggregate available care inventory and flexibly transition between care modes based on acuity, availability, and consumer preference. It can leverage virtual provider pools to optimize resource use and supports broader digital front door capabilities—scheduling, symptom checkers, call centers, and EHRs—to ensure continuity and a frictionless consumer experience

Brado’s CEP offers personalized care management and engagement grounded in a deep understanding of the patient journey, including tensions or sticking points that may hinder a patient from moving forward with care. The platform enables users to input their ZIP code to surface relevant local resources, providers, and services. These unguided interactions are designed to feel intuitive, helping patients take action confidently.

Brado’s CEP is built on nearly 30 years of proprietary insight into the healthcare journey—enabling a level of contextual understanding that surpasses open models. Our deep research with patients, caregivers, and providers across a wide range of therapeutic categories allows the platform to recognize not just what people are asking, but why. This enables our AI to anticipate needs, respond with relevance, and guide users to the right resource or action at the right moment. The result is a shift from reactive automation to a trusted, intelligent companion—offering meaningful, behavior-shaping support that drives better health outcomes.

Brado’s CEP is built on curated resource libraries that prioritize accuracy, safety, and trust. Content is sourced exclusively from client-approved materials and credible medical authorities—such as academic institutions, government health agencies, and leading clinical organizations. Our platform includes built-in guardrails to ensure responses remain safe and evidence-based. Information is continuously reviewed and updated to reflect current best practices, and responses are tailored to meet each patient’s immediate needs with relevance and clarity—helping them make informed decisions with confidence.

Use Cases

Description:

For improving patient acquistion, navigation, engagement, and retention. Can be applied across services lines including complex, high-value journeys such as orthopedics, oncology, cardiology, maternal health and behaviraol health. 

Pediatric use cases:

Can be configured to provide support and guidance for parents/caregivers of pediatric patients 

Users:

Patients and caregivers

Description:

Mediktor has just rolled out an online tool to screen for COVID-19 (silent demo above) that enables people to take a 2-minute health risk assessment and learn about next steps anytime and anywhere. Check it out at www.mediktor.com

Pediatric use cases:

Paediatric cardiology
Paediatric intensive care medicine
Paediatric neurology
Paediatric neurosurgery
Paediatric otorhinolaryngology
Paediatric surgery

Users:

Patient assessment

EHR Integrations

Integrations:

None provided

EMR Integration & Relevant Hardware:

None provided

EMRs Supported:

None provided

Hardware Compatibility:

None provided

Integrations:

Acute care EMR, Ambulatory EMR

EMR Integration & Relevant Hardware:

Use case dependent

EMRs Supported:

eClinicalWorks, Epic

Hardware Compatibility:

None provided

Client Types

Awards

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Differentiators

Differentiators vs EHR Functionality:

Engages via agent-based conversational-ai with empathy and designed to anticipate tensions and sticking points, designed to compliment EHR functionality, providing a more patient-centered experience to support the patient between and during care episodes 

Differentiators vs Competitors:

A Better Conversation

With nearly 30 years of experience in consumer health journeys, Brado’s CEP reduces friction and hesitation by resolving consumer tensions.

Strategic Configuration

Brado customizes each CEP instance to highlight the client’s unique value, guide users to key services, and align with broader organizational goals.

Safe & Scalable

Built with guardrails and privacy standards, Brado’s platform protects users and organizations—avoiding clinical overreach and maintaining compliance

Measurable Results

Activate against untapped intent before competitors enter the funnel, and drive ROI at scale - measured from acquisition through retention.

Differentiators vs EHR Functionality:

None provided

Differentiators vs Competitors:

None provided

Health Equity

Brado's CEP will respond in other languages if you speak to it in other languages. English, Spanish, and Mandarin have been tested.

Brado is ISO 27001 certified, demonstrating our commitment to a globally recognized information security standard. This certification underscores our focus on systematic risk management, business continuity, and continuous improvement of our security practices. Brado undergoes an annual SOC 2 Type II audit, providing independent validation that our security controls are not only well-designed but consistently effective over time. This audit affirms our commitment to SOC 2 Type II compliance, representing the highest standards of confidentiality, integrity, and availability in how we manage and protect client data. Our Conversational Engagement Platform (CEP) in combination with our digital marketing services are designed to support compliance with HIPAA requirements, including both the Privacy Rule and Security Rule. We implement administrative, physical, and technical safeguards to ensure that all client data—especially Protected Health Information (PHI)—is collected, stored, accessed, and transmitted securely and in accordance with HIPAA standards.

Brado offers an email address for User Support. Brado monitors the email address and responds to consumers with customized support for their issue.

Our solution supports 18 languages and uses AI with Natural Language Processing (NLP) to understand natural, inclusive communication, accommodating misspellings and colloquial terms. This ensures that individuals can communicate effectively, regardless of language proficiency, literacy level, or regional variations, making healthcare more accessible and inclusive. With over 45,000 health terms and synonyms in our database, the system continuously improves its understanding, promoting equitable access to healthcare for diverse populations.

Our platform offers inclusive engagement options, enabling equitable access to healthcare services. With a human-like avatar integrated into voice, web, text messaging, and apps, users can interact naturally across multiple channels. This approach enhances communication by providing three times more accurate responses, ensuring that users from diverse backgrounds can engage effectively. Additionally, our solution supports 18 languages and incorporates Natural Language Processing (NLP) technology to understand users’ natural speech, including misspellings, making healthcare accessible and understandable for all. These features contribute to addressing health equity and reducing barriers to care.

Mediktor applies three measures that guarantee privacy: encryption through the whole process of communication and storage, compliance with the Health Insurance Portability and Accountability Act (HIPAA), and the General Data Protection Regulation (GDPR) standards.

Demonstrates awareness of cultural differences and respect for all genders by offering customized symptom assessments for individuals with sensory, physical, and intellectual disabilities. We provide a dedicated feature for transgender patients, including those in the LGTBIQ+ and Non-binary communities, tailored to their gender identity and transitioning treatment needs. Our multilingual capabilities further ensure accessibility and inclusivity, reflecting the diverse populations we serve.

Keywords

Images

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Videos

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Downloads

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Company Details

Founded in 2011

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