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Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Awards
Differentiators
Health equity
Keywords
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Company details
Jump to:
Categories
Solutions
Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Awards
Differentiators
Health equity
Keywords
Media
Company details

Categories

Solutions

Description

Product Description:

Brado's CEP leverages deep, proprietary insight into the patient journey to deliver a transformational patient aqusition and engagement platform for health systems and healthcare specialty practices.

What makes Brado's CEP solution effective? 

We Engage via Conversation

Always-on, AI-powered guidance meets people in natural dialogue and engages with clarity and empathy. 

We Proactively Address Tensions

Grounded in proprietary journey insight, the CEP anticipates patient tensions - delivering the right content, at the right time, to move them forward with confidence.

We Guide with Precision

By asking key questions, the CEP identifies individual needs and connects patients to the right care pathways - ensuring a seamless, personalized experience aligned with your system goals and capacity.

We Win at Mile Zero - and Beyond

The CEP meets patients early in their journey - when needs are high and competition is low - through targeted digital outreach, and leverages digital, social, and in-person touchpoints to drive continuity, activation, and trust.

About Brado:

Brado is a consumer engagement firm changing the way healthcare organizations engage with people in the moments that matter. We help brands and organizations win with insight in three ways:

Market Research and Strategy: We achieve insight to inspire effective and bold strategies, communications, and marketing campaigns that move the needle.

Digital Marketing: We leverage insight to craft high-impact digital marketing campaigns to produce measurable results that deliver growth.

Conversational-AI Engagement: We transform insight into conversational-AI experiences that drive market share growth while delivering lifetime value and workforce optimization.

Product Description:

Through its comprehensive integration of diverse data sources - including EHR, RPM and patient-generated insights - the Medical Brain has a complete understanding of the patient’s medical history and knowledge of the current situation in real-time. With this complete, whole-person understanding, the Medical Brain proactively identifies emerging health risks, care gaps, delays, and errors. 

The Medical Brain is being used by provider groups, health systems, ACOs to help providers manage patients on their behalf so they can succeed with value-based care. Brain contacts providers and orchestrates care. This patient-first, real-time approach helps patients control chronic disease, reduce hospital days, while increasing provider productivity by 92% by eliminating patient communication and follow-up tasks from provider and office staff.  

The Medical Brain is being used by provider groups, health systems, ACOs to help providers manage patients on their behalf so they can succeed with value-based care.

About healthPrecision / Medical Brain:

Medical Brain is an AI-powered clinical assistant designed to enhance healthcare for both patients and providers. For patients, it offers personalized care by monitoring vital signs, providing health insights, and simplifying the management of appointments, medications, and follow-ups. This ensures proactive care and empowers patients to make informed health decisions. For providers, Medical Brain delivers real-time, data-driven insights to support accurate clinical decisions, streamlines communication within care teams, and automates administrative tasks, allowing more time for direct patient care and improving overall healthcare efficiency.

Compatibility level

Select which hospital or health system you work at and see a personalized compatibility level.

Clients

Select which hospital or health system you work at and see the client list

Product Capabilities

Brado’s CEP works alongside existing provider directories to facilitate patient exploration and connection to care. This functionality helps patients find the right provider faster—without frustration or confusion—and reduces leakage by keeping them within the branded health system experience.

Brado is ISO 27001 certified, demonstrating our commitment to a globally recognized information security standard. This certification underscores our focus on systematic risk management, business continuity, and continuous improvement of our security practices. Brado undergoes an annual SOC 2 Type II audit, providing independent validation that our security controls are not only well-designed but consistently effective over time. This audit affirms our commitment to SOC 2 Type II compliance, representing the highest standards of confidentiality, integrity, and availability in how we manage and protect client data. Our Conversational Engagement Platform (CEP) in combination with our digital marketing services are designed to support compliance with HIPAA requirements, including both the Privacy Rule and Security Rule. We implement administrative, physical, and technical safeguards to ensure that all client data—especially Protected Health Information (PHI)—is collected, stored, accessed, and transmitted securely and in accordance with HIPAA standards.

Our platform is built on a cloud-native foundation, enabling it to scale effortlessly as data volumes grow or as new use cases arise. This ensures that we can handle increasing complexity and demand without compromising performance or reliability.

We focus on open standards and APIs, making it easy to integrate with emerging technologies, third-party tools, and partner ecosystems. We are aligning our platform with MCP and A2A, the internet protocols of the agentic AI era, to be ready for tomorrow’s ecosystem of intelligent, collaborative agents.Our platform leverages user feedback loops, and real-world data to continuously refine and optimize its performance.

Brado’s CEP works with existing online scheduling tools and infrastructure, serving hand-offs within the platform for seamless transitions to scheduling systems. The platform is EHR-agnostic, ensuring a consistent experience across systems, and can be configured to support call center workflows.

Brado’s CEP leverages a Mile Zero SEO and paid search strategy to engage patients at the earliest moments of uncertainty—often before they’ve identified a provider or diagnosis. Our multi-lingual platform meets consumers where they are, guiding them through generative AI–powered conversations that assess symptoms and determine the appropriate next step in care. This experience transitions seamlessly with existing scheduling systems, call centers, and EHRs, ensuring smooth hand-offs to the right endpoints—whether that’s a virtual visit, specialist referral, or community resource.

Brado’s CEP intelligently routes patients by assessing their needs in real time and matching them to the most appropriate care option—whether that’s on-demand virtual care, urgent care, primary care, or community-based services. The platform is designed to aggregate available care inventory and flexibly transition between care modes based on acuity, availability, and consumer preference. It can leverage virtual provider pools to optimize resource use and supports broader digital front door capabilities—scheduling, symptom checkers, call centers, and EHRs—to ensure continuity and a frictionless consumer experience

Brado’s CEP offers personalized care management and engagement grounded in a deep understanding of the patient journey, including tensions or sticking points that may hinder a patient from moving forward with care. The platform enables users to input their ZIP code to surface relevant local resources, providers, and services. These unguided interactions are designed to feel intuitive, helping patients take action confidently.

Brado’s CEP is built on nearly 30 years of proprietary insight into the healthcare journey—enabling a level of contextual understanding that surpasses open models. Our deep research with patients, caregivers, and providers across a wide range of therapeutic categories allows the platform to recognize not just what people are asking, but why. This enables our AI to anticipate needs, respond with relevance, and guide users to the right resource or action at the right moment. The result is a shift from reactive automation to a trusted, intelligent companion—offering meaningful, behavior-shaping support that drives better health outcomes.

Brado’s CEP is built on curated resource libraries that prioritize accuracy, safety, and trust. Content is sourced exclusively from client-approved materials and credible medical authorities—such as academic institutions, government health agencies, and leading clinical organizations. Our platform includes built-in guardrails to ensure responses remain safe and evidence-based. Information is continuously reviewed and updated to reflect current best practices, and responses are tailored to meet each patient’s immediate needs with relevance and clarity—helping them make informed decisions with confidence.

Medical Brain possesses a sophisticated level of contextual understanding, built on a complete set of patient data from a variety of sources including both free text and structured notes from health system and provider EMRs, as well as feeds from clinical systems and RPM devices. In addition, the Medical Brain communicates with patients proactively and on-demand, capturing information about their current situation and conducts a clinical interview to capture the complete, holistic picture. With this multilateration approach, the Medical Brain understands the patient’s medical situation contextually and provides personalized, high precision clinical decisions in real-time.

Medical Brain seamlessly integrates with Electronic Health Records (EHR), including hospital and provider-based systems, as well as specialty systems and digital devices such as RPM. This integration streamlines data acquisition and analysis, and provider workflow, allowing for the efficient, timely and accurate use of historical and real-time patient data. With complete knowledge of the patient’s health condition, the Medical Brain delivers high-precision clinical insights to patients and providers for timely corrective action. Provider workflow is streamlined and interactions are recorded in the EHR and accessible to healthcare providers, thereby improving continuity of care.

Medical Brain rigorously protects patient privacy and adheres to HIPAA and other regulatory standards. It employs state-of-the-art encryption for data storage and transfer, conducts systematic security audits, and enforces strict access controls, ensuring that only authorized individuals have access to sensitive patient information.

Medical Brain engages users through naturalistic interactions, using advanced natural language processing technologies to understand and generate responses that mimic human conversation. This approach helps put patients at ease, simulating an interaction with a healthcare professional and improving overall user satisfaction and engagement.

Medical Brain is designed to handle a large volume of patients and growing volume of interactions to address large-scale population requirements. It supports scalability through robust cloud infrastructure and efficient data management, capable of maintaining high performance levels even as the number of users and the volume of data expand across various regions and healthcare settings. Our team of dedicated clinical professionals have streamlined implementation to enable rapid deployments which scale easily for providers and health systems.

Medical Brain keeps pace with the rapid advances in clinical care and in AI and healthcare technology. As new use cases are required, the Medical Brain team develops new clinical modules with evidence-based protocols and updates the clinical repository with the latest updates, including provider inputs, research, and evolving healthcare practices. This adaptability ensures that Medical Brain remains at the cutting edge of technology, capable of offering the most current and effective solutions in healthcare AI.

With bidirectional communication, Medical Brain facilitates synchronous and asynchronous interactions between patients and care teams 24/7. Patients can receive immediate support through the platform, whether it’s via messaging, video, or audio calls. This capability ensures continuous access to care, helping patients manage their health proactively, with the care team receiving notifications about any significant health changes.

Medical Brain provides extensive operational support for both patients and care teams. This includes logistics management, staff training, patient onboarding, and ongoing technical support. The platform aims to enhance clinician experiences by reducing friction in workflows, preventing burnout, and ensuring patients are supported throughout their care journey. Medical Brain’s comprehensive approach not only improves patient outcomes but also simplifies care delivery for providers, making it an invaluable tool in modern healthcare settings.

Medical Brain enables individuals to share real-time biometric and health data with their care teams from outside the hospital or clinic. This is done through digital technologies, such as wearables and mobile devices, that continuously monitor health metrics (e.g., heart rate, blood pressure, glucose levels). The platform allows care teams to monitor patient data remotely and adjust care as needed, empowering proactive and continuous care beyond in-person visits.

Medical Brain uses advanced analytics to identify patients at risk of worsening conditions or potential hospitalization. By analyzing incoming patient data in real-time, the platform recognizes patterns indicative of deteriorating health, flagging patients for timely intervention. This predictive capability supports early detection of issues, reducing the likelihood of critical events like emergency room visits or hospitalizations.

Use Cases

Description:

For improving patient acquistion, navigation, engagement, and retention. Can be applied across services lines including complex, high-value journeys such as orthopedics, oncology, cardiology, maternal health and behaviraol health. 

Pediatric use cases:

Can be configured to provide support and guidance for parents/caregivers of pediatric patients 

Users:

Patients and caregivers

Description:

The Medical Brain’s Patient-Centric Clinical Decision Support combined with Real-Time Care Orchestration identifies risks in real-time and guides immediate corrective action for best outcomes.

1. The Medical Brain® Diabetes module offers evidence-based guidance for the full spectrum of diabetes and related conditions, focused on establishing and maintaining excellent diabetic control with medical management and lifestyle modifications. The Medical Brain is in constant contact with diabetic patients helping them to manage the minute-to-minute intricacies of their condition aiming for their target HgbA1c goals. Diabetes is a condition with multiple co-morbidities and the Medical Brain uses evidence-based guidelines to manage those co-morbidities together to get the best outcomes. As an example, Hypertension can cause blood sugars to rise and both conditions need to be controlled together. As a result, the Medical Brain controls hard to control diabetics with real-time information including well-coordinated trend data for decision-making.  

2. The Medical Brain’s Renal Care Module spans conditions ranging from mild to end-stage renal failure and provide evidence-based guidance on renal specific conditions as well as the related co-morbidities such as diabetes and hypertension. This multi-lateral patient view allows the Medical Brain to guide guides physicians and their patients to maintain an optimal clinical steady state and minimize renal failure progression while driving the best outcomes in cost and quality performance.

3. Medical Brain’s health failure module covers the full spectrum of heart failure conditions from pre-clinical (asymptomatic, Stage B HF) through Stage D heart failures. The module includes evidence-based guidelines and best practices, so patients, cardiologists, and PCPs stay aligned with the goal of maintaining the most stable clinical state. Medical Brain detects risks and facilitates the right intervention by the right provider when adjustments in care are needed.

4. The Hypertension module helps patients gain and maintain control over hypertension with this clinical module incorporating best practices from leading medical experts. The Hypertension Module also includes coordination with other related chronic conditions and delivers trend analyses to patients and providers to manage hypertension 24/7. Medical Brain® directly connects patients and providers for effective care without gaps, miscommunications, or delays.

5. The Medical Brain covers the full spectrum of cardiac arrhythmias, including premature atrial contractions, supraventricular tachycardia or paroxysmal SVT, sick sinus syndrome, atrial fibrillation, and others. The Medical Brain includes evidence-based guidelines and best practices for treating arrhythmias and facilitates the right intervention by providers to achieve a well-controlled, appropriately monitored, and effectively managed clinical situation.

6. This module covers the full spectrum of valvular heart diseases, including aortic stenosis and mitral regurgitation. The Medical Brain® Valvular Disease Module includes evidence-based guidelines and best practices for treating valvular heart disease and related conditions. With coordinated, proactive care, patients can experience a better quality of life without incurring unnecessary spending. 

7. Hyperlipidemia is an important module because it influences many chronic conditions. The Medical Brain guides providers and patients in achieving the optimal lipid profile through lifestyle modifications and appropriate medications. This module includes the full spectrum of hyperlipidemia and related conditions to facilitate medical management and drive better outcomes.  

8. The Orthopedics module addresses a range of both surgical and medical orthopedic conditions. The Module is tailored to evidence-based practices for pre-op patient management including chronic conditions, through the post-op recovery phase including return to functionality and prevention of infections. The Module includes best practices and guidelines from leading Orthopedics organizations.  

9. The Obstetrics module includes evidence-based guidelines and best practices that cover a range of normal through high-risk pregnancies with a focus on assuring accuracy and reducing risk and error to improve patient safety in OB. Clinical guidelines are applied throughout the OB continuum including prenatal, intrapartum and the postpartum periods.  

The OB module and the AI clinical decision support system is tailored to reduce adverse events and prevent OB risk and systems related gaps and delays in care which place women at risk.  

10. The Medical Brain includes evidence-based guidelines, best practices, and protocols for COPD, ranging across the full spectrum of severity. Complex pulmonary conditions such as COPD, exist with co-morbidities including hypertension, cardiac disease and diabetes, and the COPD module coordinates across the full spectrum.

11. This module covers the full spectrum of infectious diseases across outpatient and inpatient settings, including from sepsis and septic shock. This module applies to patients with emerging infectious such as post-surgical signs of infection all the way through septic shock.  

12. The radiology module covers evidence-based guidelines and best practices for selecting the appropriate imaging and radiology studies for each specific case. With Medical Brain, providers can optimize utilization based on the current appropriate use criteria and drive the best outcomes in cost and quality performance through real-time precision.

13. The Medical Brain offers evidence-based guidelines and best practices in lifestyle modifications for multiple conditions and diseases, assisting each person in maintaining the best preventive measures to avoid diseases and disease exacerbations while maximizing their quality of life. This is particularly important for chronic disease management which is influenced by medical as well as social conditions and determinants.  

Pediatric use cases:

None provided

Users:

Diabetes Patients 

Renal Patients 

Heart Failure Patients 

Hypertension Patients 

Arrhythmia Patients 

Valvular Heart Disease Patients 

Hyperlipidemia Patients 

Orthopedic Patients 

Obstetric Patients 

COPD Patients 

Infectious Disease Patients 

Radiology Patients 

Lifestyle Modification Patients 

EHR Integrations

Integrations:

None provided

EMR Integration & Relevant Hardware:

None provided

EMRs Supported:

None provided

Hardware Compatibility:

None provided

Integrations:

Acute care EMR, Ambulatory EMR, Ancillary EMR, ERP system, Patient portal, Pop health platform, Home health, Behavioral health, Community based organizations, ADT, Access +/or revenue cycle, Credentialing, Website / public online sources, Other

EMR Integration & Relevant Hardware:

Required

EMRs Supported:

Epic, Cerner, Meditech, Allscripts, NextGen, athena, GE, eClinicalWorks, McKesson, Other, Allscripts/Eclipsys, Athenahealth, Azalea Health/Prognosis, CPSI, Evident, Healthland, MEDHOST, MedWorx, QuadraMed, Self-developed, Would prefer not to disclose, Point Click Care

Hardware Compatibility:

Desktop, Mobile / Tablet (web optimized), Mobile / Tablet (native app), Other

Client Types

Awards

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Differentiators

Differentiators vs EHR Functionality:

Engages via agent-based conversational-ai with empathy and designed to anticipate tensions and sticking points, designed to compliment EHR functionality, providing a more patient-centered experience to support the patient between and during care episodes 

Differentiators vs Competitors:

A Better Conversation

With nearly 30 years of experience in consumer health journeys, Brado’s CEP reduces friction and hesitation by resolving consumer tensions.

Strategic Configuration

Brado customizes each CEP instance to highlight the client’s unique value, guide users to key services, and align with broader organizational goals.

Safe & Scalable

Built with guardrails and privacy standards, Brado’s platform protects users and organizations—avoiding clinical overreach and maintaining compliance

Measurable Results

Activate against untapped intent before competitors enter the funnel, and drive ROI at scale - measured from acquisition through retention.

Differentiators vs EHR Functionality:

The Medical Brain, an AI-powered digital clinical assistant, offers significant enhancements over a typical Electronic Health Record (EHR) system found in provider offices. Unlike traditional EHRs, which primarily serve as structured data repositories with limited capabilities for interpreting free-text entries, the Medical Brain seamlessly integrates and interprets both structured and unstructured data from various sources. This capability ensures a comprehensive view of a patient's health that is dynamically updated through interactions with patients and providers in natural language. Furthermore, the Medical Brain's advanced decision support algorithms provide recommendations with 98% accuracy, based on a holistic analysis of patient data, thereby facilitating more informed clinical decisions. By layering on top of existing EHR systems, the Medical Brain not only enhances data utility and clinical workflow but also actively contributes to the medical records it accesses, reducing the likelihood of errors and omissions and greatly improving the efficiency and effectiveness of healthcare delivery.

Differentiators vs Competitors:

The Medical Brain differentiates itself from competitors in the digital healthcare space by offering a comprehensive, all-in-one solution that integrates care coordination, EHR interoperability, symptom analysis, and RPM. While competitors may offer one or a few of these features, Medical Brain excels by incorporating all these functionalities into a single platform, enhancing both provider efficiency and patient outcomes. Its capability to engage in dialogues with both providers and patients sets it apart, making it a truly holistic approach to patient care. This dual communication capability allows Medical Brain to gather and utilize a wider range of patient data, leading to highly accurate health assessments and personalized care plans.

Moreover, Medical Brain significantly reduces the administrative burden on healthcare providers, having reduced follow-up administrative tasks by 92%, thereby allowing providers more time to focus on direct patient care. The system’s decision-making support boasts a 98% accuracy rate, which is notably superior to that of any competitor. This high level of precision and efficiency in Medical Brain’s operations not only streamlines workflows but also ensures that clinical decisions are both timely and reliable. By serving as a platform that effectively communicates with and benefits both providers and patients, Medical Brain goes beyond traditional digital assistants and positions itself as a crucial component in modern healthcare ecosystems, driving improvements in healthcare delivery and patient satisfaction.

Health Equity

Brado's CEP will respond in other languages if you speak to it in other languages. English, Spanish, and Mandarin have been tested.

Brado is ISO 27001 certified, demonstrating our commitment to a globally recognized information security standard. This certification underscores our focus on systematic risk management, business continuity, and continuous improvement of our security practices. Brado undergoes an annual SOC 2 Type II audit, providing independent validation that our security controls are not only well-designed but consistently effective over time. This audit affirms our commitment to SOC 2 Type II compliance, representing the highest standards of confidentiality, integrity, and availability in how we manage and protect client data. Our Conversational Engagement Platform (CEP) in combination with our digital marketing services are designed to support compliance with HIPAA requirements, including both the Privacy Rule and Security Rule. We implement administrative, physical, and technical safeguards to ensure that all client data—especially Protected Health Information (PHI)—is collected, stored, accessed, and transmitted securely and in accordance with HIPAA standards.

Brado offers an email address for User Support. Brado monitors the email address and responds to consumers with customized support for their issue.

The Medical Brain employs a vocabulary and sentence structure attuned to a sixth-grade reading level, enhancing comprehension across diverse user groups.

It supports multiple modes of interaction, including auditory, visual, and textual outputs, accommodating varied user preferences and abilities.

This system is designed to interface in multiple languages (at least three), broadening accessibility for non-native English speakers.

It provides a range of interaction platforms, such as mobile, desktop, and tablet, ensuring usability across different technological accesses. Also voice to text and larger font options.

Some of our features function through cellular connectivity for optimal performance.

Designed with equity at the forefront, the Medical Brain aims to deliver services effectively to users regardless of socioeconomic or geographic barriers.

The Medical Brain integrates physical, mental, and emotional health data to provide holistic health management recommendations.

It adheres to stringent data privacy standards to protect personal health information from unauthorized access.

The system ensures that users can access and manage their personal health data with ease, promoting transparency and user empowerment.

The system incorporates cultural awareness and sensitivity into its functionality, ensuring culturally appropriate health communications.

Comprehensive support is available to assist users in navigating and maximizing the Medical Brain’s capabilities.

The development of the Medical Brain incorporates insights from diverse cultural and demographic backgrounds to better serve a varied user base.

Keywords

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