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Description
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Jump to:
Categories
Solutions
Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Differentiators
Health equity
Keywords
Media
Company details
MDMU ProMatch™
MDMU ProMatch™

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Categories

Solutions

Description

Product Description:

MDMU ProMatch™ is a data-driven provider matching and patient navication solution that helps connect people with the right providers based on their unique needs. ProMatch enhances accuracy by analyzing factors such as specialty, location, availability, and compatibility preferences to deliver personalized recommendations. By integrating with existing provider directories and scheduling systems, ProMatch eliminates guesswork, reduces mismatches, and improves patient access to care. Its intelligent matching capabilities support marketing, call centers, and digital front doors, ensuring a seamless patient experience while optimizing provider utilization and engagement.

About MD MatchUp:

MD MatchUp helps health systems, payers, and medical groups keep provider data accurate and connect patients with the right doctors. With patient-provider matching and better provider directories, more patients find and schedule care while fewer appointments go to waste. MD MatchUp works with existing EHRs and systems to improve efficiency, boost patient satisfaction, and increase revenue—all while making healthcare access easier for everyone.

Product Description:

The CEP extends provider reach and amplifies provider impact across the patient journey.

  • Mile Zero — Engage patients at the earliest signal of need, with empathy and credibility.
  • Support Through Care — Keep them informed and connected with clarity and confidence.
  • Triage with Confidence — Safely resolve questions and tensions to reduce system burden.
  • Navigate with Precision — Guide every patient to the right care at the right time.

We deliver connected journey — guiding every patient to care with clarity and trust.

About Brado AI:

Brado AI is a healthcare technology company focused on the development and deployment of applied artificial intelligence solutions for healthcare organizations. Our core offering, the Conversational Engagement Platform (CEP), helps providers engage, guide, and support patients across care journeys through trusted, AI-driven interactions. Brado AI partners with healthcare organizations to extend access, improve navigation, and strengthen connection to care. Learn more at www.brado.ai.

Compatibility level

Select which hospital or health system you work at and see a personalized compatibility level.

Clients

Select which hospital or health system you work at and see the client list

Product Capabilities

MDMU ProMatch™ offers an intelligent provider directory with advanced search capabilities, enabling patients to easily find and connect with the right providers. Using data-driven filters, keyword search, and dynamic ranking based on factors like specialty, location, availability, and patient preferences, ProMatch ensures accurate and personalized results. Its seamless integration with scheduling systems and real-time data updates enhances patient access, reduces mismatches, and improves overall satisfaction.

MD MatchUp can integrate with existing review management systems and display star ratings from other vendors to maintain consistency throughout your network.

MDMU ProMatch™ seamlessly integrates with existing scheduling systems, enabling real-time appointment availability within provider search results. Its EHR-agnostic design allows it to connect with multiple platforms, ensuring flexibility for health systems regardless of their existing technology stack. By syncing provider availability and appointment booking across various systems, ProMatch enhances patient access, reduces friction in the scheduling process, and improves overall care coordination.

MDMU ProMatch™ leverages geolocation capabilities to help patients find nearby providers, facilities, and resources with ease. It enables self-service transactions, allowing users to schedule appointments, verify insurance, and access care options in real time.

Brado AI's CEP works alongside existing provider directories to facilitate patient exploration and connection to care. This functionality helps patients find the right provider faster—without frustration or confusion—and reduces leakage by keeping them within the branded health system experience.

Brado AI's CEP works with existing online scheduling tools and infrastructure, serving hand-offs within the platform for seamless transitions to scheduling systems. The platform is EHR-agnostic, ensuring a consistent experience across systems, and can be configured to support call center workflows.

Brado AI's CEP leverages a Mile Zero SEO and paid search strategy to engage patients at the earliest moments of uncertainty—often before they’ve identified a provider or diagnosis. Our multi-lingual platform meets consumers where they are, guiding them through generative AI–powered conversations that assess symptoms and determine the appropriate next step in care. This experience transitions seamlessly with existing scheduling systems, call centers, and EHRs, ensuring smooth hand-offs to the right endpoints—whether that’s a virtual visit, specialist referral, or community resource.

Brado AI's CEP intelligently routes patients by assessing their needs in real time and matching them to the most appropriate care option—whether that’s on-demand virtual care, urgent care, primary care, or community-based services. The platform is designed to aggregate available care inventory and flexibly transition between care modes based on acuity, availability, and consumer preference. It can leverage virtual provider pools to optimize resource use and supports broader digital front door capabilities—scheduling, symptom checkers, call centers, and EHRs—to ensure continuity and a frictionless consumer experience

Brado AI's CEP offers personalized care management and engagement grounded in a deep understanding of the patient journey, including tensions or sticking points that may hinder a patient from moving forward with care. The platform enables users to input their ZIP code to surface relevant local resources, providers, and services. These unguided interactions are designed to feel intuitive, helping patients take action confidently.

Brado AI's CEP is built on nearly 30 years of proprietary insight into the healthcare journey—enabling a level of contextual understanding that surpasses open models. Our deep research with patients, caregivers, and providers across a wide range of therapeutic categories allows the platform to recognize not just what people are asking, but why. This enables our AI to anticipate needs, respond with relevance, and guide users to the right resource or action at the right moment. The result is a shift from reactive automation to a trusted, intelligent companion—offering meaningful, behavior-shaping support that drives better health outcomes.

Brado AI is ISO 27001 certified, demonstrating our commitment to a globally recognized information security standard. This certification underscores our focus on systematic risk management, business continuity, and continuous improvement of our security practices. Brado undergoes an annual SOC 2 Type II audit, providing independent validation that our security controls are not only well-designed but consistently effective over time. This audit affirms our commitment to SOC 2 Type II compliance, representing the highest standards of confidentiality, integrity, and availability in how we manage and protect client data. Our Conversational Engagement Platform (CEP) in combination with our digital marketing services are designed to support compliance with HIPAA requirements, including both the Privacy Rule and Security Rule. We implement administrative, physical, and technical safeguards to ensure that all client data—especially Protected Health Information (PHI)—is collected, stored, accessed, and transmitted securely and in accordance with HIPAA standards.

Our platform is built on a cloud-native foundation, enabling it to scale effortlessly as data volumes grow or as new use cases arise. This ensures that we can handle increasing complexity and demand without compromising performance or reliability.

We focus on open standards and APIs, making it easy to integrate with emerging technologies, third-party tools, and partner ecosystems. We are aligning our platform with MCP and A2A, the internet protocols of the agentic AI era, to be ready for tomorrow’s ecosystem of intelligent, collaborative agents.Our platform leverages user feedback loops, and real-world data to continuously refine and optimize its performance.

Brado AI's CEP is built on curated resource libraries that prioritize accuracy, safety, and trust. Content is sourced exclusively from client-approved materials and credible medical authorities—such as academic institutions, government health agencies, and leading clinical organizations. Our platform includes built-in guardrails to ensure responses remain safe and evidence-based. Information is continuously reviewed and updated to reflect current best practices, and responses are tailored to meet each patient’s immediate needs with relevance and clarity—helping them make informed decisions with confidence.

Use Cases

Description:

MDMU ProMatch™ is a data-driven provider matching and patient navigation solution that enhances access to care by intelligently connecting patients with the right providers. It integrates with multiple data sources, scheduling systems, and engagement tools to ensure accurate, real-time provider search and seamless appointment booking.

Pediatric use cases:

Consumers/patients searching for a pediatrician or specialist follow the same process as other patients.

Users:

Patients/Consumers – Searching for and selecting providers based on specialty, location, availability, preferences and compatibility.

Health System Administrators – Managing provider directories, optimizing search results, and analyzing engagement data.

Marketing Teams – Leveraging analytics and patient feedback to enhance provider visibility and engagement.

Description:
  1. Targeted Growth: Drive new patient volume and downstream revenue.
  2. Network Integrity: Improve retention, reduce leakage, capture lifetime patient value 
  3. Resource Optimization: Reduce no-shows, streamline intake, and deflect calls.
  4. Adherence & Outcomes: Increase adherence and prevent costly complications
  5. Strategic Impact: Differentiate your brand, obtain market and payer leverage

Brado AI’s Conversational Engagement Platform (CEP) serves as your digital front door — guiding patients from first search to lasting care through intelligent, trusted conversation.

The CEP scales across service lines, delivering specialized support for complex journeys and measurable value across growth, retention, and efficiency.

Enterprise-wide deployment unlocks the platform’s full transformative benefits, but we also offer flexible options to start service line by service line.

Our journey programs include:

Orthopedics | Cardiology | Oncology | Bariatrics | Primary Care | Maternal Health | 

Additional Journey Programs can be developed upon request

Pediatric use cases:

Can be configured to provide support and guidance for parents/caregivers of pediatric patients 

Users:

Health Systems

Patients and caregivers

EHR Integrations

Integrations:

Acute care EMR, Ambulatory EMR, Ancillary EMR, ERP system, Patient portal, Pop health platform, Home health, Behavioral health, Community based organizations, ADT, Access +/or revenue cycle, Credentialing, Website / public online sources, Other

EMR Integration & Relevant Hardware:

Use case dependent

EMRs Supported:

Epic, Cerner, Meditech, Allscripts, NextGen, athena, GE, eClinicalWorks, McKesson, Other, Allscripts/Eclipsys, Athenahealth, Azalea Health/Prognosis, CPSI, Evident, Healthland, MEDHOST, MedWorx, QuadraMed, Self-developed, Would prefer not to disclose, Point Click Care, Epic, Cerner, Meditech, Allscripts, NextGen, athena, GE, eClinicalWorks, McKesson, Other, Allscripts/Eclipsys, Athenahealth, Azalea Health/Prognosis, CPSI, Evident, Healthland, MEDHOST, MedWorx, QuadraMed, Self-developed, Would prefer not to disclose, Point Click Care

Hardware Compatibility:

Desktop, Mobile / Tablet (web optimized), Mobile / Tablet (native app), Other, Desktop, Mobile / Tablet (web optimized), Mobile / Tablet (native app), Other

Integrations:

None provided

EMR Integration & Relevant Hardware:

None provided

EMRs Supported:

None provided

Hardware Compatibility:

None provided

Client Types

Differentiators

Differentiators vs EHR Functionality:

MDMU ProMatch™ enhances provider search, with a data-driven personal matching system—offering a consumer-friendly, EHR-agnostic solution for improved patient access, engagement and satisfaction.

1. PATIENT-PROVIDER MATCHING: Unlike EHRs, which primarily store provider data, ProMatch uses first-party data from patients and providers to personalize provider recommendations based on needs, preferences, compatibility and availability.

2. ENHANCED PROVIDER SEARCH & NAVIGATION: ProMatch offers advanced search capabilities with dynamic filtering, geolocation-based navigation, and intelligent ranking, whereas EHRs often have limited or static provider directories.

3. CONSUMER-CENTRIC EXPERIENCE: EHRs are designed for clinical workflows, while ProMatch prioritizes a seamless, intuitive consumer experience with self-service tools and guided interactions that result in more personalization and higher satisfaction. 

4. SCHEDULING INTEGRATION: ProMatch is vendor agnostic and can integrate with and display information from multiple scheduling platforms.

5. CROSS-PLATFORM COMPATIBILITY: ProMatch is EHR-agnostic, integrating with multiple systems to unify provider data, while EHR-based solutions are typically restricted to their native ecosystem.

6. ANALYTICS & ENGAGEMENT INSIGHTS: ProMatch delivers in-depth analytics on provider search trends, patient preferences, and engagement data, whereas EHRs primarily focus on clinical documentation and operational data.

Differentiators vs Competitors:

MDMU ProMatch™ ensures accurate, first-party consumer and provider data with EHR-agnostic integration, structured search, geolocation, and seamless self-service selection—streamlining patient access and enterprise data management.

1. FIRST-PARTY DATA ACCURACY: Unlike competitors relying on third-party sources, ProMatch ensures high-quality data directly from consumers and providers, themselves—reducing inaccuracies and outdated information.

2. EHR-AGNOSTIC & MULTI-SYSTEM INTEGRATION: While some solutions are tied to specific EHRs, ProMatch integrates across multiple platforms, ensuring flexibility and consistency in provider data.

3. COMPREHENSIVE PROVIDER SEARCH & NAVIGATION: ProMatch enables structured and personalized provider search with robust filtering, specialty-based navigation, and geolocation capabilities, making it easier for patients to find the right care at the right time.

4. SELF-SERVICE PROVIDER SELECTION: ProMatch allows patients to independently navigate provider options within a network’s ecosystem, improving access and reducing administrative burdens.

5. CARE OPTION AGGREGATION & ENGAGEMENT: While competitors focus primarily on directories, ProMatch supports personalized patient engagement by centralizing provider information and guiding patients toward appropriate care options

6. ENTERPRISE-GRADE DATA MANAGEMENT: Designed for scalability, ProMatch ensures provider data remains consistent across marketing, credentialing, and operational teams, streamlining updates and minimizing discrepancies.

Differentiators vs EHR Functionality:
  • CEP engages patients before they enter the system (Mile Zero) — EHR activates only once patients log into MyChart.
  • CEP is omnichannel and growth-oriented — EHR is single-channel and retention-only.
  • CEP surfaces and resolves deep journey barriers — Emmi just clarifies tasks.
  • CEP is custom, strategic and branded to your system — EHR is standardized and ubiquitous.
Differentiators vs Competitors:

The Difference

Provider Anchored, Patient Centered.

Provider-Anchored

Your brand. Your workflows. Your guardrails.

Brado AI’s CEP is a white-label platform configured to your health system — aligned with your clinical protocols, operational goals, and brand voice. Every interaction reflects your credibility and care philosophy.

Patient-Centered

Their journey. Their tensions. Their next step.

With decades of patient-journey expertise, Brado AI understands the questions, emotions, and decisions that shape care. CEP meets patients where they are — with empathy, relevance, and guidance from the provider they trust.

Where Others Fall Short

Big Tech intelligence platforms deliver scale and dialog but lack context and connection.

Healthcare infrastructure AI tools offer safety and structure but lack empathy and reach. 

Brado AI combines Big Tech’s intelligence and scale with healthcare’s safety and specificity.

Health Equity

Keywords

Images

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Videos

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Brado Insight Amplification.mp4

Downloads

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Brado Selected by CMS to Join the National Health Ecosystem Pledge.pdf

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Company Details

Founded in 2019

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