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Description
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EHR integrations
Client types
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Health equity
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Company details
Jump to:
Categories
Solutions
Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Awards
Differentiators
Health equity
Keywords
Media
Company details

Categories

Solutions

Description

Product Description:

Brado's CEP leverages deep, proprietary insight into the patient journey to deliver a transformational patient aqusition and engagement platform for health systems and healthcare specialty practices.

What makes Brado's CEP solution effective? 

We Engage via Conversation

Always-on, AI-powered guidance meets people in natural dialogue and engages with clarity and empathy. 

We Proactively Address Tensions

Grounded in proprietary journey insight, the CEP anticipates patient tensions - delivering the right content, at the right time, to move them forward with confidence.

We Guide with Precision

By asking key questions, the CEP identifies individual needs and connects patients to the right care pathways - ensuring a seamless, personalized experience aligned with your system goals and capacity.

We Win at Mile Zero - and Beyond

The CEP meets patients early in their journey - when needs are high and competition is low - through targeted digital outreach, and leverages digital, social, and in-person touchpoints to drive continuity, activation, and trust.

About Brado:

Brado is a consumer engagement firm changing the way healthcare organizations engage with people in the moments that matter. We help brands and organizations win with insight in three ways:

Market Research and Strategy: We achieve insight to inspire effective and bold strategies, communications, and marketing campaigns that move the needle.

Digital Marketing: We leverage insight to craft high-impact digital marketing campaigns to produce measurable results that deliver growth.

Conversational-AI Engagement: We transform insight into conversational-AI experiences that drive market share growth while delivering lifetime value and workforce optimization.

Product Description:

Ease the burden on care teams with an AI-powered solution that provides virtual monitoring around the clock, in every room. The care.ai Platform continuously monitors for potential risks and notifies care teams before problems arise.


About care.ai:

Our very personal and passionate mission is to power more human care by advancing AI monitoring and predictive technology that is enabled by the largest behavioral dataset for healthcare, Advanced Edge Sensors and our IDA Platform.

As an AI company, we are focused on using our transformative innovations to deliver Self-Aware Rooms®, Smart Facilities, and Remote Patient Monitoring to autonomously optimize quality and patient experience. Our AI-powered solutions automate repetitive tasks, predict problems before they occur and allow providers to focus on the emotional support and personalized care that only they can provide.

Compatibility level

Select which hospital or health system you work at and see a personalized compatibility level.

Clients

Select which hospital or health system you work at and see the client list

Product Capabilities

Brado’s CEP works alongside existing provider directories to facilitate patient exploration and connection to care. This functionality helps patients find the right provider faster—without frustration or confusion—and reduces leakage by keeping them within the branded health system experience.

Brado is ISO 27001 certified, demonstrating our commitment to a globally recognized information security standard. This certification underscores our focus on systematic risk management, business continuity, and continuous improvement of our security practices. Brado undergoes an annual SOC 2 Type II audit, providing independent validation that our security controls are not only well-designed but consistently effective over time. This audit affirms our commitment to SOC 2 Type II compliance, representing the highest standards of confidentiality, integrity, and availability in how we manage and protect client data. Our Conversational Engagement Platform (CEP) in combination with our digital marketing services are designed to support compliance with HIPAA requirements, including both the Privacy Rule and Security Rule. We implement administrative, physical, and technical safeguards to ensure that all client data—especially Protected Health Information (PHI)—is collected, stored, accessed, and transmitted securely and in accordance with HIPAA standards.

Our platform is built on a cloud-native foundation, enabling it to scale effortlessly as data volumes grow or as new use cases arise. This ensures that we can handle increasing complexity and demand without compromising performance or reliability.

We focus on open standards and APIs, making it easy to integrate with emerging technologies, third-party tools, and partner ecosystems. We are aligning our platform with MCP and A2A, the internet protocols of the agentic AI era, to be ready for tomorrow’s ecosystem of intelligent, collaborative agents.Our platform leverages user feedback loops, and real-world data to continuously refine and optimize its performance.

Brado’s CEP works with existing online scheduling tools and infrastructure, serving hand-offs within the platform for seamless transitions to scheduling systems. The platform is EHR-agnostic, ensuring a consistent experience across systems, and can be configured to support call center workflows.

Brado’s CEP leverages a Mile Zero SEO and paid search strategy to engage patients at the earliest moments of uncertainty—often before they’ve identified a provider or diagnosis. Our multi-lingual platform meets consumers where they are, guiding them through generative AI–powered conversations that assess symptoms and determine the appropriate next step in care. This experience transitions seamlessly with existing scheduling systems, call centers, and EHRs, ensuring smooth hand-offs to the right endpoints—whether that’s a virtual visit, specialist referral, or community resource.

Brado’s CEP intelligently routes patients by assessing their needs in real time and matching them to the most appropriate care option—whether that’s on-demand virtual care, urgent care, primary care, or community-based services. The platform is designed to aggregate available care inventory and flexibly transition between care modes based on acuity, availability, and consumer preference. It can leverage virtual provider pools to optimize resource use and supports broader digital front door capabilities—scheduling, symptom checkers, call centers, and EHRs—to ensure continuity and a frictionless consumer experience

Brado’s CEP offers personalized care management and engagement grounded in a deep understanding of the patient journey, including tensions or sticking points that may hinder a patient from moving forward with care. The platform enables users to input their ZIP code to surface relevant local resources, providers, and services. These unguided interactions are designed to feel intuitive, helping patients take action confidently.

Brado’s CEP is built on nearly 30 years of proprietary insight into the healthcare journey—enabling a level of contextual understanding that surpasses open models. Our deep research with patients, caregivers, and providers across a wide range of therapeutic categories allows the platform to recognize not just what people are asking, but why. This enables our AI to anticipate needs, respond with relevance, and guide users to the right resource or action at the right moment. The result is a shift from reactive automation to a trusted, intelligent companion—offering meaningful, behavior-shaping support that drives better health outcomes.

Brado’s CEP is built on curated resource libraries that prioritize accuracy, safety, and trust. Content is sourced exclusively from client-approved materials and credible medical authorities—such as academic institutions, government health agencies, and leading clinical organizations. Our platform includes built-in guardrails to ensure responses remain safe and evidence-based. Information is continuously reviewed and updated to reflect current best practices, and responses are tailored to meet each patient’s immediate needs with relevance and clarity—helping them make informed decisions with confidence.

Use Cases

Description:

For improving patient acquistion, navigation, engagement, and retention. Can be applied across services lines including complex, high-value journeys such as orthopedics, oncology, cardiology, maternal health and behaviraol health. 

Pediatric use cases:

Can be configured to provide support and guidance for parents/caregivers of pediatric patients 

Users:

Patients and caregivers

Description:

Infection Prevention & Control

Prevent infections and stop the spread with non-intrusive screening and automated protocol adherence.

Healthcare-associated infections pose a risk to any care environment. The care.ai Platform effectively reduces that risk by using AI-powered sensors to screen those who enter the facility and also ensures safety protocols are followed.

Increase Confidence

Gives patients and staff the peace-of-mind knowing the most advanced technology is deployed to keep the facility safe.

Reduce Costs

Mitigates the need to use costly human resources for tasks better suited to autonomous solutions.

Improve Processes

Provides real-time insights from continuous monitoring to ensure proper protocol is always being followed.

Simplify Compliance and Reporting

Provides a unified view from the IPC Command Center Module making it easier to generate compliance reports while saving time from manually searching and compiling data.

Smart Entry - Symptom Attestation and Vaccine Compliance

Protect your facility from infectious disease with contact-free entry screening and check-in. The care.ai Smart Entry™ solution screens every person who enters for skin temperatures, symptoms and vaccine compliance.

Intelligent Sensors Track and Trace Everyone Inside The Facility

By deploying multiple intelligent sensors throughout the facility, care.ai can track and trace everyone inside the facility. If an infectious disease exposure occurs, everyone who has been exposed can be quickly identified and notified.

Smart Spaces - Ensure IPC Protocol Adherence

care.ai autonomously monitors patient rooms and common areas for safety protocols such as hand hygiene, PPE efficacy and sanitization compliance. Care team members receive real-time feedback, and non-adherent behavior is documented.

IPC Command Center - Monitor and Improve Processes In Real Time

Receive IPC status alerts and other actionable data in real-time through a single view inside care.ai’s IPC Command Center. Regulatory, compliance, and audit reports are easily generated.

Patient and Protocol Monitoring

Stay continuously aware by monitoring your care environment for conditions that require intervention or processes that need improvement.

Staff shortages present challenges when trying to deliver the best care. The care.ai Platform works as an extra set of AI-powered eyes and ears, monitoring and learning in real-time so care teams can be more proactive and less reactive.

Early Warning Capabilities

Automatically detects indicators of potential risks to bring help as promptly as possible, before an adverse event occurs.

Time For More Quality Care

Ambient Intelligent Monitoring lifts the burden of routine tasks away from care teams, allowing them more time for personal interactions with patients.

Rapidly Scale Up Care

By enabling care providers to monitor many patients at one time, remote monitoring helps rapidly scale up care.

Enhance Safety

Remote monitoring capabilities are built into each room, enabling patients and providers to maintain social distancing while still providing care.

Virtual Care

Allow care teams to do more, be more present and provide a better patient experience through the use of on-demand virtual care.

Virtual care enables patients to receive healthcare in ways that provide more convenience and value. The care.ai Platform connects patients with care teams in a meaningful and impactful way, allowing for a positive continuum of care.

Predict, Prevent and Protect

With the largest machine learning behavioral dataset for healthcare, care.ai protects patients and predicts problems before they escalate.

Convenience for Care Providers

Avoids time-intensive on-site visits for care providers by offering more efficient way of delivering care, while maintaining patient satisfaction.

Timely Access to Care

Creates deeper relationships between care providers and patients, allowing for more timely interventions.

Real-Time Intelligence

Alerts care teams immediately if potential problems arise, directly to their own smart devices.

Workforce Optimization

Automate burdensome, manual tasks while improving processes in real-time and optimizing performance.

Healthcare organizations shouldn’t have to choose between efficiency and quality. The care.ai Platform automates manual tasks, creating efficiencies that improve the quality of care while achieving higher compliance rates.

Improve Processes

Continuous monitoring delivers real-time insights and reporting to ensure proper protocols are always being followed.

Single-Click Reporting

Delivers a unified view across the organization, saving hours of time in collecting and organizing data for reporting purposes.

Make Better and More Timely Clinical Decisions

AI and machine learning replaces countless hours of menial tasks, allowing care providers to focus more on their patients.

Quickly Adapt to New Regulations

Provides customizable configuration to fulfill frequently evolving compliance and regulatory mandates.

The World’s Most Advanced Virtual Nursing Platform

Enable Virtual Nursing by leveraging the most advanced in-room sensors, AI, and automated documentation capture to power virtual admission, virtual rounding and virtual discharge workflows.

A Comprehensive View into the Care Environment

care.ai™ Virtual Nursing is assisted by real-time, AI-powered autonomous inferencing. The care.ai™ Platform can automatically detect potential problems such as fall risks, providing an additional level of patient safety support.

Virtual Nursing features can be tailored to the specific needs and focus of your care team and organization.

A Second Nurse in the Care Suite

care.ai™ Virtual Nursing delivers a new and enhanced layer of support to care teams. Virtual Nurses can manage a wide variety of patient care tasks, from routine monitoring and documentation to education, precepting and compliance reporting. On-site nurses are then able to focus more time and attention on the crucial hands-on care that only they can provide. The results include improved clinical outcomes, higher patient satisfaction scores, greater staff retention and reduced operating costs.

The World’s Most Advanced Virtual Nursing Platform

  • Small device footprint utilizing in-room TV
  • On-demand two-way audio/video conferencing
  • Activation via menu or voice
  • Multi-stream video for family calls, care team consultation, language translation
  • Automatic TV activation & switching
  • Automatic call transcription

Insights

The care.ai Virtual Nursing solution includes powerful reporting and analytics tools that provide granular-level data on session parameters, protocol adherence and care team efficacy.

Use the IDA Command Center Performance module to view Virtual Nursing session data over any time range, from a per-Sensor level to across your entire organization. Know the number of sessions held, session duration, which rooms, which nurses, tasks completed and more.

Reporting data can be integrated with EMR and other applicable systems, and used for regulatory compliance, reimbursement support, and admin planning.

Pediatric use cases:

None provided

Users:

Clinicans 

EHR Integrations

Integrations:

None provided

EMR Integration & Relevant Hardware:

None provided

EMRs Supported:

None provided

Hardware Compatibility:

None provided

Integrations:

Acute care EMR, Ambulatory EMR, Ancillary EMR, ERP system, Pop health platform, Home health, Behavioral health, ADT

EMR Integration & Relevant Hardware:

Recommended, but not required

EMRs Supported:

Epic, Cerner, Meditech, Allscripts, NextGen, athena, GE, eClinicalWorks

Hardware Compatibility:

Mobile / Tablet (native app), Mobile / Tablet (web optimized), Desktop, Other

Client Types

Awards

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Differentiators

Differentiators vs EHR Functionality:

Engages via agent-based conversational-ai with empathy and designed to anticipate tensions and sticking points, designed to compliment EHR functionality, providing a more patient-centered experience to support the patient between and during care episodes 

Differentiators vs Competitors:

A Better Conversation

With nearly 30 years of experience in consumer health journeys, Brado’s CEP reduces friction and hesitation by resolving consumer tensions.

Strategic Configuration

Brado customizes each CEP instance to highlight the client’s unique value, guide users to key services, and align with broader organizational goals.

Safe & Scalable

Built with guardrails and privacy standards, Brado’s platform protects users and organizations—avoiding clinical overreach and maintaining compliance

Measurable Results

Activate against untapped intent before competitors enter the funnel, and drive ROI at scale - measured from acquisition through retention.

Differentiators vs EHR Functionality:

None provided

Differentiators vs Competitors:

None provided

Health Equity

Keywords

Images

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Videos

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Downloads

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AI is Rewriting the Rules - Here's How Healthcare Wins

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Company Details

Founded in 2018

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