Brado's CEP leverages deep, proprietary insight into the patient journey to deliver a transformational patient aqusition and engagement platform for health systems and healthcare specialty practices.

What makes Brado's CEP solution effective? 

We Engage via Conversation

Always-on, AI-powered guidance meets people in natural dialogue and engages with clarity and empathy. 

We Proactively Address Tensions

Grounded in proprietary journey insight, the CEP anticipates patient tensions - delivering the right content, at the right time, to move them forward with confidence.

We Guide with Precision

By asking key questions, the CEP identifies individual needs and connects patients to the right care pathways - ensuring a seamless, personalized experience aligned with your system goals and capacity.

We Win at Mile Zero - and Beyond

The CEP meets patients early in their journey - when needs are high and competition is low - through targeted digital outreach, and leverages digital, social, and in-person touchpoints to drive continuity, activation, and trust.

Brado is a consumer engagement firm changing the way healthcare organizations engage with people in the moments that matter. We help brands and organizations win with insight in three ways:

Market Research and Strategy: We achieve insight to inspire effective and bold strategies, communications, and marketing campaigns that move the needle.

Digital Marketing: We leverage insight to craft high-impact digital marketing campaigns to produce measurable results that deliver growth.

Conversational-AI Engagement: We transform insight into conversational-AI experiences that drive market share growth while delivering lifetime value and workforce optimization.

ReferralMD delivers AI-powered solutions for Referral Management, eConsults, Appointment Management, Fax Management, Patient Scheduling, Intake and Communications, Marketing CRM and Analytics. Our solutions help hospitals, health systems, networks, and payers streamline the referral process, decrease patient leakage, and improve communication between providers and patients. The enterprise platform’s powerful workflow automation tools help healthcare providers drive operational efficiencies, increase revenue, and improve customer service. To learn more about ReferralMD, please visit www.getreferralmd.com..

>>> HOW WE HELP <<<

Digital Front Door

• Patient Access Tools
• Patient Direct Scheduling
• SmartCHAT Patient Intake
• Patient Communications

Operations

• Consult Management
• Referral Management
• Appointments and Scheduling
• AI Fax Management

Marketing & Services

• Marketing CRM
• Advanced Analytics
• Professional Services
• SmartEXCHANGE Integrations

>>> WHO WE HELP <<<

Health Systems/ACOs/DSRIPs/CINs

• Reducing patient leakage through SmartMatch decision support and real-time analytics
• Standardizing and streamlining the referral management process across the organization
• Driving operational efficiencies and allowing referral teams to scale more efficiently

PCPs/FQHCs/Dental Practices

• Matching patients with appropriate providers using SmartMatch decision support
• Closing the feedback loop with specialists and reducing phone calls and faxes
• Increasing patients LTV to ensure they are not lost to competitors after referrals are sent

Specialty Care Organizations

• Increasing referral volume and capturing more revenue using CRM and marketing tools
• Improving customer service with referring providers through automated status reports
• Managing referral network and gaining insight into referral patterns using analytics 

ReferralMD delivers AI-powered solutions for Referral Management, eConsults, Appointment Management, Fax Management, Patient Scheduling, Intake and Communications, Marketing CRM and Analytics. Our solutions help hospitals, health systems, networks, and payers streamline the referral process, decrease patient leakage, and improve communication between providers and patients. The enterprise platform’s powerful workflow automation tools help healthcare providers drive operational efficiencies, increase revenue, and improve customer service. To learn more about ReferralMD, please visit www.getreferralmd.com.

Engages via agent-based conversational-ai with empathy and designed to anticipate tensions and sticking points, designed to compliment EHR functionality, providing a more patient-centered experience to support the patient between and during care episodes 

A Better Conversation

With nearly 30 years of experience in consumer health journeys, Brado’s CEP reduces friction and hesitation by resolving consumer tensions.

Strategic Configuration

Brado customizes each CEP instance to highlight the client’s unique value, guide users to key services, and align with broader organizational goals.

Safe & Scalable

Built with guardrails and privacy standards, Brado’s platform protects users and organizations—avoiding clinical overreach and maintaining compliance

Measurable Results

Activate against untapped intent before competitors enter the funnel, and drive ROI at scale - measured from acquisition through retention.

• Online Scheduling – new patients can book appointments from your website without setting up an EHR patient portal account
• Referral Management – website portal for receiving referrals, customized workflow, automated alerts when referrals need attention
• Patient Communications – automated text/email messages sent to patients triggered at specific steps in the consult or referral journey
• Provider Communications – automated consult and referral status updates sent to sending providers to close the loop between PCPs and specialists
• Fax Management – manage all inbound faxes and push faxed referrals into the referral workflow, ability to split faxes into multiple documents
• Marketing CRM – physician liaisons can document outreach and compare outreach activity with referral volume from their partners
• Market Research – over 7 million providers pre-loaded which allows you to identify new potential referral partners in your target markets
• Referral Analytics – comprehensive suite of analytics to report on all your referral metrics (trends, volume, leakage, service levels, outreach, etc.)

Differentiator 1: All-In-One Platform

• Some vendors offer patient access, referral management, e-consults or CRMs. Our cloud-based platform offers them all plus the following features.
• Real-time analytics across the platform
• Automated workflow and decision support tools
• Automated feedback loop with referring providers
• Automated patient communications via text or email
• Integrated fax management system (port over existing fax numbers)
• Integrated Customer/Partner Relationship Management (CRM/PRM)
• Marketing research tools based on a directory of over 7 million providers

Differentiator 2: Rapid Integration Capabilities

• Our integration engine allows our Integrations Team to quickly deploy system interfaces using APIs, FHIR, HL7, Direct, etc. which is important when implementing the platform for health systems, ACOs and CINs with many EHRs, data warehouses and other third-party systems across their networks.  
• In addition, we comply with the third-party system’s specifications rather than asking the vendor to follow our requirements which streamlines the integration process and reduces cost for the client. 

Differentiator 3: All Healthcare Referrals Supported

• The system is highly configurable and can support all healthcare referral types such as medical, specialty care, therapy, imaging, dental, behavioral health, hospice, home care, etc.  
• The customization in the system allows clients to define their own workflows, referral forms, patient communication templates, and other settings that can be standardized across the organization.