Best Personalized Care Products

As patients assume more out-of-pocket costs in healthcare, they’re approaching their health with a consumer mindset. To reach them effectively, providers must deliver a positive patient experience—both to increase revenue and boost brand loyalty.

To do so, healthcare providers are increasingly using digital technologies to deliver more personalized patient experiences—from patient-provider messaging to online tools that deliver custom content and recommendations based on patient preferences and conditions. Analytics, marketing automation, and personalization technologies are also being used to capture device, location, and browsing preferences. These tools help providers target their communications to a patient’s specific condition and preferences, such as recommending personalized online educational content, online forums and healthy recipes.